Eulàlia Llovet Vidal

Corporate communication, graphic design, content writing, social media management, newsletters and website, writing press releases and contact with the media, organization and coordination of events with brands and sector agents.

Creation of the communication and marketing department. Coordination and supervision of the team. Creation and content writting for corporate and commercial presentations, product catalogues, websites, newsletters, press releases and social networks. Dissemination of press releases and media management. Strategy and content creation for social networks. Supervision of the design of the new graphic identity. Definition, coordination and management of the new website. Definition of objectives and creation of digital campaigns and analysis of KPI's. Analysis and implementation of workflows between departments. Management of internal communication.

▪️ Clients: Chupa Chups, Smint, Mentos, CaixaBank, Fira de Barcelona, Save The Children, Cosplaan, Sakma. Management, coordination & monitoring of digital projects, advertising campaigns (on/off), materials for POS and sales team, fairs and events, websites, video/photo productions, corporate presentations. Management of the daily relationship with clients, briefing definition, coordination of the creative team, timings, preparation and budget control.

▪️ Clients: Danone. Management and coordination of digital campaigns within the CRM of www.danone.es (loyalty clients program). Segmentation of the Database according to interests and interaction of customers with the program (email marketing, not push, promotions and campaigns, KPI’s analysis). Strategy planning and timing calendar, coordination of the creative team and the different suppliers. Preparation and budget control.

▪️ Client: Hotel Rambla Lleida. 360º communication & design project: definition of the brand; design of the corporate identity; strategy and positioning of the hotel brand in the city; interior design. >Communication & Graphic Design: Creation and definition of the brand and its values. Development of the communication plan (short and medium term). Benchmarking. Collaboration in the implementation of the Acta Hotels chain in Lleida. Writing and design of corporate materials, press release and commercial materials. Contact with media to promote the hotel. Creation of social media contents, design, strategy and programming. >Interior & Product Design: Design, conceptualization, development and production of the different spaces of the hotel (rooms, reception and common spaces). Realization of plans. Selection of coating materials, furniture and lighting. Custom furniture design. Selection and management of suppliers/distributors. Management and negotiation of budgets. Control and monitoring of the work.

Definition of the Internal Communication Plan on Employees Branding (Final project Master Degree’s) Analysis and implementation of improvements on internal/external corporate tools: website, intranet, newsletters, corporate presentation, extension and organization of press database PR.

Definition, market research, benchmarking and coordination of the strategy plan. Development of the communication and marketing plan for the 4 different business areas: Corporate, Audio-visual Rental, Music Accessories and Recording studio. >Internal/external communication: Creation and promotion of the global corporate philosophy. Strategy to position the different companies. Content writing such as press releases, corporate communications, conceptualization of advertising messages, website descriptions. Contact selection, strategy definition and management of media and influencers. Strategic alliances to promote the brand: collaborations and CSR. Fair and event management. Internal communication management. Coordination of multidisciplinary teams belonging to different areas. Control department budget management. Online/offline advertising art direction. Photo shoots and filming productions. Graphic production and process quality control management. >Marketing: Web manager. User experience definition and analysis: functionality, and content design. E-commerce and website management (Prestashop, Wordpress). Online marketing campaigns planning and definition SEO, SEM, email marketing. Metrics definition and analysis – KPI. Social media contents strategy and programming.

Estrategia, posicionamiento, planificación y ejecución de campañas digitales

Brand Communication. Communication Direction

Programa erasmus