Eugénie C.
Chief Marketing Officer @ Workelo - Onboarding & Offboarding
About
6-year international experience in Digital Marketing & Project Management roles Currently: structuring Workelo's Marketing & Communication department. ☛ Leading the lead generation & nurturing strategy ☛ Recruiting & structuring the team ☛ Developing the brand image 🤓 ☛ Proven global project coordination skills recruiting, onboarding & working with diverse profiles & teams (sales, developers, marketers) ☛ Expertise in marketing automation & multichannel customer journeys with a focus on email, SMS & messaging platforms 💻 ‘Stack’: Salesforce Marketing Cloud, Hubspot, Google suite (Ads, Analytics, Search Console...), Taxi for Emails (CMS), JIRA & Confluence, Notion, Figma & Canva (design) 🎓 HEC Paris 2018 & CEMS International Master's in Management Speaks French, English, Italian, Spanish Strong interest in HR, Education, Sustainability & Healthcare ✍🏻 Passion for writing
France
Paris
Computer Software
Branding, Développement de la marque, Intégration des nouveaux employés, Aides à la vente, Inbound marketing, Marketing de contenu, Management, Microsoft Office, Gestion de projet, Planification stratégique, Marketing, Sales, agile project management, Microsoft Excel, Leadership, Negotiation, Travail d'équipe, Négociations, Google My Business, Taxi for Emails
Experience
Chief Marketing Officer
Workelo - Onboarding & Offboarding
Ville de Paris
Workelo is the HR platform to create an unforgettable employee experience through each key moment of their journey. As the European leader, Workelo now has more than 200 clients across the globe, mostly big corporations and medium-sized businesses.
Member of Marketing Leaders Community
UnlockM
Digital Project Manager
EF
Zurich, Suisse
EF360 Global Management Graduate Program
EF
Zürich Area, Switzerland
Airbnb Welcomer
Citysleepz
Sydney, Australia
Consultant in the Digital Customer Experience Unit
Capgemini Invent
Paris Area, France
Participated in consulting missions for boards of directors (agribusiness, services) on issues such as Marketing, All-Channel Experience, Customer Insight
Assistant Men Shoes Product Manager
Louis Vuitton
Rue du Pont Neuf
• Participated in the development of the new shoe collection with 2 product managers, the designer and the manufacturer in Italy • Developed sales tools to improve customer experience • Led marketing studies ( benchmark of 20 competitors, competitive intelligence, product positioning, price mapping, trend analysis) • Managed the collection stock (250 SKUS per collection)
Business Developer
Balibart
Région de Paris, France
• Organized a marketing event: a promotional exhibition in Paris. Signed partnership contracts with ERIC BOMPARD and IKKS • Composed descriptions of the works of art published on the company website • Managed and recruited the team of additional art writers • Sold Balibart’s artworks at a Parisian Pop-Up store
Commercial assistant in the Business Start-up and Take-over department, internship
BNP Paribas
Région de Lyon, France
• Carried out market research, including contacting and signing up new clients • Attended meetings with entrepreneurs during the “Entrepreneur Forum”
Education
HEC Paris
Aalto University
International Business
• Business Project for ABB (consulting mission): feasibility study for sales target setting tool & its implementation in Finland • "Global Responsible Leadership" seminar • Global Management Practice • Sustainable entrepreneurship • Institutions, Partnerships and Responsible Business • Finnish
University of Sydney
Classes attended: • Advanced Strategy • Digital Marketing & Social Media • Agile Project Management • The Future of Business • NESTLE Skill seminar about "Everyday Feedback" • DELOITTE seminar about "Disrupting a market" • MAERSK MANAGEMENT CONSULTING case competition
Università Bocconi
Classes attended: • Management of Fashion companies • Management of Cultural institutions • Design and Social media • History of Art • Cinema and Sociology
Eugénie C.'s Contact Information
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