Eugenia Llopart de Mercader

Define and Execute the Plans to achieve the Budgeted Objectives in terms of Market Share, Net Revenues, Profit and Working Capital for the Countries under its responsability. Main functions 1. Guide, asses and Manage Distributors: Define and Negociate Distribution Contract. Define and Agree Price Structure Follow-up Distributor´s Structure and Finantial KPI's Audit Distributor´s Execution and Agreements: RSP, A&P expenses, Taxes and Nationalization Costs, Identify and back-up New Set-ups 2. Define and Monitor Budget Values Per Country and Brand. Sell-Out and VMS Net Revenues and Inventory levels A&P Values and extra Coop. Definition (Media, POS, Other direct support) Marketing Contribution per Distributor and per Brand. 3. Define Priorities in line with Regional Guidelines and Distributor´s Agreement. PRICE: Define and negotiate RSP based on Cost and Regional Increases (Travel Retail base), Country economics, and Competitors price Positionning. Follow-up and negotiate Exchange Rates for the year. DISTRIBUTION: Define and Monitor Distribution policy by Brand: Channels and Key Accounts Drive Implementation of Key Account Management in Distributors. A&P: Define Launch/Activity Calendar in coordination with Regional Marketing Guidelines and adapted to Local Burocratic restrictions. Activity Calendar per Brand and set Order of Priorities (What, When and Resources) Promotional Mix ( Coffrets, Ltd Editions & Special Sizes) Media Plan in coordination of Promotional and Launch Calendar POS: Coordinate with Regional Customer Development Dept. 4. Ensure Plan´s Execution 5. Lead Order to Cash Process with Distributors 6. Risk Sales Management

- Propose promotional plans per key account - Assure implementation of the promotional plans - Allocate de POS material available in the promotional Budget - Provide KAM's force with information useful for decision making - Analytic reports for the commercial director

Support the General Manager in the management of LatAm distributors. - Analysis of business performance: brands portfolio and product lines in terms of Net Revenues - Analysis of Wholesale data in 16 Ibero-American markets: by brands and distribution channels - Analysis of sell out data in each retailer (Colombian market) - Support the Area Manager's to develop Forecast 2015 and Budget 2016 - Database management and monthly reports

Internship in local Marketing - Nielsen Database development: Analysis of sell out (categories performance and distribution channels) - Development and tracking of social media and PóS initiatives - Coordinator of packaging standardization project (Iberia and Latam) - Market research, the consumer, the shopper and the competition (Nielsen)

- Benchmarking - Competitors position - Analysis of market trends - Analysis of consumer behavior