Eugenia L.

Product Marketing Manager, Lead (GTM & Growth) @Appodeal / Appodeal Accelerator @ Appodeal, Inc.

About

A strategic tech marketer with corporate stamina and startup agility.I work best where products aren’t simple — AI tools, developer platforms, and logistics- or operations-heavy SaaS. Products that need clarity, not just campaigns.Over the last few years, I’ve owned GTM, product marketing, and growth across global markets — helping teams turn complexity into adoption, retention, and predictable revenue.Earlier in my career, I worked in logistics and operations (DHL, Panalpina, GSK).That experience gave me systems thinking, cross-border discipline, and a deep understanding of how real-world operations work — foundations I now apply to product marketing and growth.What I specialize in:• GTM strategy for multi-market products• messaging & positioning (making complex things clear)• activation, onboarding & funnel growth• experimentation frameworks (HADI, RICE)• developer & B2B audience marketing• data-driven growth: MQL→SQL, CAC/LTV, cohorts• cross-functional leadership (product + sales + growth)I like building systems that keep working — not one-off tactics.My best work happens when product, users, and revenue align around one clear story.If your product is powerful but hard to explain, adopt, or scale — I’d be happy to talk.

Country

City

Georgia

Industry

Information Technology & Services

Skill

Growth Strategies, HubSpot, Content Strategy, Performance Marketing, Marketing Communications, Strategic Planning, Market Trend Analysis, A/B Testing, Marketing Analytics, ROI Optimization, Data-driven Marketing, New Market Expansion, Product Launch, Sales Growth, Budget Management, Sales Funnel Management, Strategic Leadership, Brand Management, Marketing Management, Mobile Marketing

Experience

Product Marketing Manager, Lead (GTM & Growth) @Appodeal / Appodeal Accelerator

Appodeal, Inc.

2024 - Present · 2 yrs

Architected end-to-end go-to-market and growth systems for monetization and analytics products serving mobile developers and studios. Rebuilt developer communities and content ecosystems to drive organic demand and activation. Developed research-driven messaging and institutionalized experimentation to support long-term revenue growth.

Product Marketing Manager, Lead (AI Products, Growth & Activation) @Chatfuel AI

Chatfuel

2023 - 2024 · 1 yr

Scaled acquisition, activation, and retention systems for AI products in Tier 1 markets. Launched new AI-driven offerings, optimized onboarding and conversion flows, using structured experimentation frameworks. Developed analytics and partnerships to strengthen unit economics.

Product Marketing & Growth, Lead (New Markets, GTM & Launches)

Yandex

2021 - 2023 · 2 yrs

I built a scalable demand and supply growth engine from scratch for Yango Delivery across Latin America, the Middle East, Eastern Europe, and Central Africa, directly supporting market entry and revenue growth. I designed and led a dual acquisition model combining an in-house performance team with local agency partners to accelerate user and courier acquisition. As a hands-on leader, I personally developed high-ROI partnerships and social selling channels to drive sustainable market expansion.

Product Marketing & Growth, Lead on Mature Markets

BORZO

2020 - 2021 · 1 yr

Drove international go-to-market and growth across multiple markets, with a strong focus on SMB acquisition, activation, and retention. Accelerated conversion and monetization through CRO and segmentation, strengthened B2B/B2C growth with sales, and improved unit economics through analytics.