Eugene Lebedev

Responsibilities: • Since June 2025 — participation in developing the analytics department’s growth strategy • Optimization and automation of processes (alerting, anti-fraud) • Debugging and automating the operations of the company’s own payment system • Developing and calculating a user segmentation model ========= Achievements: - Implemented an alerting system across multiple domains (technical, business, financial) Result: The business is informed of operational issues within 1–5 minutes of occurrence, with clear procedures established for resolving them. - Fully automated the finance department’s analytics operations Result: Reduced the analytics team’s workload on finance-related automation tasks from an average of 12% to 1%, and eliminated time lags in task completion. - Redesigned the user segmentation model and established a process for automated user engagement campaigns, tailored to users’ current positions within the model.

Responsibilities: • Operational management of the company (processes, personnel, technology, finance) • Commercial operations — negotiations with clients and suppliers; budgeting; P&L management • Building business relationships with content distributors • Creating and maintaining the analytical system Achievements: - Signed contracts with the Top 5 cinema chains in Russia with a maximum actual term of 9 years. All contracts were terminated only due to the company leaving the Russian market Result: * Market share — 20% of all digital cinema halls in the country * By the end of 2016, RealD Rus became the most profitable division of the group, debt-free, with annual EBITDA growth and, up until COVID-19, yearly outperformance of revenue and EBITDA targets - Proposed and agreed with the parent company to deviate from a fixed contract model that had been uniform and non-negotiable across all regions Result: In 2015, a 5-year deal was signed for a base amount of $2.5 million. The actual outcome far exceeded initial projections and the contract remained active until the company’s closure. - Developed automated forms for contract terms analysis Result: Automated sales forms and a unified approval form for top management. - Created an automated contract repository Result: Reduced time to find information, enabled proactive negotiation management, and significantly lowered the business continuity risk (bus factor). - In 2021, took responsibility for building analytics across all operating regions Result: By 2022, independently built a fully automated analytics system — from data storage and collection to visualization in Tableau — covering P&L, customer performance, and title performance metrics. - Since 2022, responsible for revenue forecasting in EMEA and MENA regions. Result: 2022: Actual vs. plan for royalties = 102% 2023: Actual vs. plan = 104%

Responsibilities: • Participating in the development of the department’s commercial sales strategy • Creating and organizing the work of the sales department (up to 6 full-time employees) • Conducting market and competition research; analyzing customer needs • Developing sales channels (hotel disposable cosmetics, salon cosmetics, own brands for retail networks, contract manufacturing) • Planning sales (strategic and current plans) • Evaluating performance efficiency (analytics, plan vs. actual) • Monitoring employee performance in the CRM system (Bitrix24) • Team development: providing regular feedback, training, reviewing successful sales cases, etc. • Developing a motivation system (KPIs). Monitoring achievement of sales targets by the department • Expanding the client base: participating in exhibitions, holding meetings and negotiations • Managing relationships with key clients; personal sales Achievements - Built a fully functioning sales department: established regulations, implemented a Bitrix24 sales funnel, and created tools for real-time deal analysis including logistics Result: Increased efficiency of cold client processing from 30 to 50 per day per manager, and improved conversion of incoming leads into deals from 30% to 55%. - Closed a private label deal with Komus for hotel cosmetics Result: Achieved 70% utilization of production capacity in this segment with higher-than-average margins compared to other contracts in the category. - Negotiated and onboarded two new distributors (in Crimea and Krasnodar Krai), expanding the geographical presence of the hotel cosmetics line on favorable terms.