Eugene Lebedev

CEO of TripleTen, a tech-driven education company helping people transition into tech careers through outcome-focused programs. TripleTen is part of Nebius Group, a publicly listed technology company. Leading the business across all markets, including the US, Mexico, Colombia, and Brazil. Responsible for global strategy, P&L, and execution across product, marketing, sales, and operations. Focused on sustainable growth, profitability, and maintaining strong student employment outcomes as the company scales internationally.

As CMO, I owned revenue and unit economics for TripleTen’s US consumer business. Led marketing, sales, growth, and brand functions end-to-end, building teams from scratch and scaling them through multiple growth phases. During this period, the business grew ~30x from an early base, driven by a shift from experimental growth to a data-driven, performance-focused go-to-market model. Worked closely with product on pricing, positioning, and financing options, ensuring growth was aligned with employment outcomes and long-term trust in the brand.

Co-founder at Ulta Guide — a free go-to app for finding cafes and restaurants in Europe. With AI-powered personalization, the app learns your preferences and habits to suggest the best-suited cafes and restaurants just for you. Say goodbye to endless scrolling and let ULTA bring your ideal dining destinations straight to your fingertips.

EdTech startup Practicum was founded inside the biggest European tech company, Yandex (with a valuation of more than $10 billion). Practicum became one of the biggest online bootcamps in Europe, with more than 50,000 students. I joined the company as the head of marketing from the first day and later stepped into a broader leadership role, taking charge of the entire local business unit at the end of 2021. For 4 years, I built the whole marketing, growth product, sales, communication, and client support system from scratch, which has resulted in more than $10 mln monthly revenue, 45% brand recall, and a marketing team of more than 100 professionals.

The main goal was to create and develop a marketing strategy for the biggest European educational startup for middle and high school students. Key results: – Revenue growth of 4.5 times in 2 years (to $10M per year). – 1.7M registered users (growth >1M in 2 years). – 30% increase in website conversion rate (from traffic to purchase). Achievements: – Built a team of 10 professionals to cover full omnichannel marketing and communication strategy. – Developed and improved all digital channels (team hiring, processes maintaining, managing): CPA, CPC, SMM, YouTube, CRM (several industry awards like "Best e-mail marketing" and "Youtube Silver Creator Award"). – Organised the launch of the online learning service's first advertising campaign on TV. TV flight for 2 months from August to October on national TV, cable TV, and OLV. – Launched a new product business model (1-on-1 tutoring). Individual lessons with a tutor on the platform. The turnover in the first year of the project's life is >$1.5M with a positive operating margin.

Established an inside advertising agency for one of the biggest world Tech-company with its own advertising network. The main goal of the position was to improve the advertising campaigns of direct advertisers at the Yandex ad network. Achievements: - Built a team of 22 media planners and analysts. - Created new analytical products for 10,000 advertisers. - Achieved average ROI improvements of clients for 43%.

My role was focused on performing marketing activities for raising capital for an investment fund. Achievements: – Launched the content marketing system of an investment company (prepared >100 articles about investments, shot >100 videos, published an online and printed version of a book about investments). In 2 years, due to content and SEO optimization, site traffic has increased 10 times from 15,000 to 150,000 users per month. – Launched Email marketing with regular information for investors about the results of managing their funds. The number of subscribers in 2 years has grown from 1,000 to 30,000 people (the open rate was 40%).

Completed courses in product marketing management

Chairman of the Student Council