Eugene Go, MBA,CDMP

Chief Operating Officer @ Kitchen Beauty Marketing Corporation

About

A senior business executive and marketing strategist with more than 30 years of leadership experience spanning the fast-moving consumer goods (FMCG), aviation, and fintech industries. He is recognized for building high-performing organizations, driving sustainable growth, and transforming businesses into professionally managed and competitive market leaders. His leadership approach combines an entrepreneurial mindset with the operational discipline and governance standards developed through extensive experience working with multinational corporations. Throughout his career, he has led market expansion initiatives, strengthened key account partnerships, optimized sales and distribution systems, and implemented strategic planning frameworks that deliver measurable commercial results. His areas of expertise include FMCG market strategy, commercial planning, key account development, sales operations, demand forecasting, and organizational transformation. He has a proven record of guiding companies through periods of change and growth, positioning them for long-term competitiveness and industry leadership. He holds a degree in Marketing Management from De La Salle University and a postgraduate qualification from the Singapore Institute of Management. He is also a recipient of the Agora Award for Marketing Excellence and is a Certified Digital Marketing Professional (CDMP) from the Digital Marketing Institute in Australia.

Country

Philippines

City

Metro Manila

Industry

Airlines/Aviation

Skill

FMCG, Shopper Marketing, Market Planning, Key Account Development, P&L Management, Forecasting, Competitive Analysis, Key Account Management, Sales Operations, Sales Management, Brand Marketing, Marketing, Marketing Strategy, Management, Business Development, Strategic Planning, Marketing Management, Business Strategy, Strategy, Sales

Experience

Chief Operating Officer

Kitchen Beauty Marketing Corporation

2025-4 - Present · 1 yr 6 mos

Philippines

• Directed the strategic initiatives of Kitchen Beauty Marketing Corporation, ensuring optimal resource utilization and profitability. • Spearheaded cost reduction initiatives that significantly improved financial outcomes for 2025. • Collaborated closely with the Chairman to align company goals with operational execution.

Chief Commercial Officer (CCO)

PPC Asia Corporation

2023-5 - 2026-3 · 2 yrs 11 mos

Philippines

Commercial Consultant

Asahi Beverages, Japan

2021-5 - 2023-3 · 1 yr 11 mos

Crafted the Go-to-market strategies for Goodday probiotics, forged the distribution partnership between URC and Asahi. Handle other regulatory matters involving the GTM of the brand.

Chief Executive Officer & Country Managing Director

True Money Philippines

2020-6 - 2021-10 · 1 yr 5 mos

Successfully managed the company through one of the most turbulent times in recent history. Was able to turnaround the company from a negative EBITDA state to a positive one in 6 months time. Handled all critical negotiations with partners

Chief Commercial Officer & Chief Marketing Officer

Philippine Airlines

2019-6 - 2020-9 · 1 yr 4 mos

Lead the Sales, Marketing, Revenue Management, Fleet Planning, Cargo, Ancillary and External Affairs departments for the company. Was able to save $25M in operational expenses. Reported directly to Chairman Lucio Tan and the EVP Vivienne Tan. Reports directly to the EVP and Chairman

Head of Department / Director

Samsung Electronics

2018-7 - 2019-7 · 1 yr 1 mo

Heads the Display Solutions division. Reports directly to the Country Managing Director

Chief Commercial Officer (CCO)

Quanta Paper Corporation

2016-10 - 2018-7 · 1 yr 10 mos

In charge for the commercial stream of the business such as marketing, supply and demand, sales, trade marketing and operations. Crafted the brand strategies of the brands to ensure long term competitiveness and relevance

Chief Commercial Officer (CCO)

San Miguel Corporation

2015-6 - 2016-10 · 1 yr 5 mos

Ortigas, Pasig City

Headed the commercial functions in preparation for the launch of San Miguel Telecoms in the Philippines. Crafted ket market entry strategies, campaigns and operational mandates for the said launch

Senior Vice President

JS Unitrade Merchandise Inc.

2003-12 - 2015-6 · 11 yrs 7 mos

I handle the overall Marketing strategy of all the brands. I also oversee the Human resources, Information Technology, Logistics, Sales, Demand & Supply Trade marketing, R&D and Admin department of the company. Responsible for the market leadership position of EQ diapers in the Philippine market even ousting Mulitinational brands in the category (P&G and KCPI) as well as several success product innovation launches in the fempro and the consumer paper product categories