Eubin Hahn, CFA

● Built growth function from the ground up at an early-stage legal marketing startup (~$10MM ARR in managed spend), driving digital-first lead generation and case acquisition in highly competitive mass tort markets. ● Deployed comprehensive campaign strategies across diverse channels (paid social, search, email, podcast, SEO, and more), leading everything from budgeting to AI content creation, post-click CRO, reporting & automation. ● Created investor materials and financial models supporting VC fundraising; advised CEO in client negotiations.

● Acted as fractional CMO for 3–5 simultaneous clients; led cross-functional teams (marketing, product, creative, engineering) delivering growth strategies across entertainment, CPG, and fashion verticals. ● Conducted marketing audits and developed strategic growth roadmaps (30/60/90-day) for prospective clients; achieved 71% pitch win-rate (~$15M in new business). ● Applied marketing mix models to reallocate ~$100K quarterly spend from saturated channels to influencer/experimental campaigns, cutting client CAC by ~15% on average.

● Managed a ~$5MM P&L and led a team of 5, supporting both tentpole and evergreen marketing strategies for the agency’s largest client (streaming/entertainment); achieved the highest single-day revenue milestone in agency history. ● Created monthly, quarterly, and annual marketing plans for said client, covering near- and long-term media strategy, P&L targets, creative positioning, pricing optimization, testing opportunities, and staffing & resourcing needs.

● Executed and optimized digital ad campaigns (FB/IG, Google, TikTok); fast-tracked for promotion due to outstanding performance & unanimous recommendation from teammates.

● Built integrated financial models and executive reports, leading monthly close processes and delivering insights to drive business planning for an early-stage, high-growth D2C beauty brand and its subsidiaries. ● Self-taught SQL to analyze large-scale data; leveraged segmentation and LTV insights to drive 15% YoY cross-sell growth and inform future product development.

● Managed a $26M investment-grade bond fund; conducted buy-side credit research on the emerging markets desk.

● Conducted investment analysis & international expansion research; led winning team in intern portfolio challenge.

Double Minor in International Relations, European Studies