ettie holland

I work with the Hoxo writing team on a long-term retained basis, delivering conversion-orientated copy and content that helps global recruitment agencies grow. That’s stuff like… eBooks, reports, blogs, infographics, case studies, newsletters, storyboards, landing pages, social media, e-courses and email marketing workflows. It’s a cool team with a cool vision – to help recruiters move away from their traditional outbound-only approach and embrace inbound. To attract more, better-qualified leads into the business (whether that’s clients, candidates or recruitment consultants) and nurture them through to “sale”. (Or placement, or employment).

* I write weekly for Silx Digital and their portfolio of international clients. My job is to write thorough, unique and engaging articles that drive measurable results. * It works because I know five things: * 1 * Deadlines are lines in the sand. * 2 * Good manners mean returning emails fast. * 3 * Forbes is not a credible source. * 4 * Clients need consistency. * 5 * Good writing transcends business sector. * I like working with agencies. Get in touch.

* HR Tech Copy is a boutique HR tech communications consultancy. We work with HR technology businesses who need some help communicating more effectively using the written word. That means… advertising and marketing copywriting * content marketing * content strategy * marketing strategy * internal comms and copywriting training. Everywhere you need your words to be read, heard and acted on – HR Tech Copy can help. Grab me personally at ettie@hrtechcopy.com or check out our site at www.hrtechcopy.com.

* ContentETC are a leading content and training consultancy with a broad international client portfolio, including Time Inc, Allianz, Rolls Royce, Harrods, Warner Bros, BBC, Transport for London and Softcat. * Joining the team on a long-term freelance basis to support ongoing delivery, my work here covers both strategy and implementation across the marketing communications spectrum. I also lead a team of other writers to ensure consistency, quality and timely project delivery. * Bringing a strong understanding of sales copy paired with a naturally strategic outlook and a passion for the power of words, I create compelling, converting copy that delivers to client objectives. * Deliverables include: * Content strategy development * Content auditing * Content planning * Brand development * TOV & style guideline development * Web copy * National & regional press releases * Content creation * Social media strategy & implementation * Email marketing * Campaign development * Landing page copy * Regional advertising * Internal communications * Recruitment marketing * Direct marketing

Client-facing internship with exposure across media planning, PR, events, new business development, market analysis, web development, media strategy and creative advertising. Shortlisted in company-wide competition to design the next OOH campaign for lowcostholidays.com, subsequently pitching detailed concept to MPG MD and LCH Board.

Having written articles and creative pieces for The Grove since I started at University, I soon took up a role on the Executive Committee. In my capacity as a Student Section Editor I recieved up to two hundred submissions from aspiring student writers every two weeks. My role involved reading through these submissions, writing some feedback on each, attending meetings with the rest of the Exec. Committee to discuss the feedback written and ultimately deciding which of the two hundred could take one of the twenty five publishing spaces.

* We Are Models is one of several long-term clients I've worked with as a freelance copywriter. I led the Editorial Team for almost a year, where I designed content strategy and delivered all elements of customer-facing communication during an exciting rebranding project. * The We Are Models ethos is to deliver an insightful, inspiring and genuinely career-changing service for professional and aspiring models, while creating lucrative partnership opportunities for a thriving model Influencers and Brand community. * My work involved: * · Interviewing industry influencers and building content bank * · Building and honing SEO content strategy to drive organic traffic * · Developing email marketing campaigns to inspire, activate and retarget * · Plotting user journey and writing on-brand website copy * · Collaborating with founding team to develop and refine strategy * · Attending events where relevant, reaching out & interacting with senior influencers.

* I joined this digital recruitment agency because I wanted to work with creatives instead of engineers, and the consultative environment Propel offer appealed to me. Client management was much more hands-on here. I spent a lot of time on-site with senior creatives, developing briefs and building relationships. This ability to work one-on-one with clients to craft best-fit solutions has been critical to me as a freelance copywriter: success starts with the brief. The parallels between copywriting and recruitment are abundant. Recruiters must be good at several things: direct response, to attract candidates from cold copy * lead nurturing, to propel clients through the sales funnel * relationship building and networking * sales * marketing * branding * strategy... A move into copywriting was so obvious, I was the only one who didn’t realise I should make it.

After an ill-advised stint as a truck driver, I decided to build a career in recruitment. Bright eyed n’ bushy tailed, I joined Spencer Ogden as a Technical Recruitment Consultant in the Oil and Gas industry. I recruited for technical safety engineers in the offshore C&I world: it’s as dense as it sounds. The upshot is that you need to be able to pick up complex ideas quickly, so you can speak with credibility to potential clients. That, paired with a natural ability to build rapport, meant client management was an immediate strength for me. I worked comfortably with clients from oil-rig to C-Level, representing Spencer Ogden in client meetings across Europe. Client management aside, a large chunk of my role was dedicated to writing articles, emails, social media, job descriptions and job adverts. Recruitment copywriting is intoxicatingly results-orientated: Spencer Ogden’s exceptional sales training still serves me well today.

* Assisting on the travel desk to source venues for events; individually researching and creating a prospectus of potential venues for clients. * Working with the media team to research potential press opportunities for clients. * Working on the reception desk handling switchboard calls. * General administrative support for the head of HR, including franking and transcribing. * Attended meetings with Director of Account Management in order to gain accounting and finance experience.

* The Grove is a cultural writing magazine for County Durham. * Creative direction * Collating submissions * Rallying troops * Strict deadline control * Proofreading and editing * InDesign functional * Writing (poetry and short fiction) * Fundraising and advertising revenue generation

LearnSignal is an on-demand training library with a range of skills and professional qualification courses for individuals and businesses. Members have unlimited access to a range of in-depth industry relevant material, focused on Accountancy, Finance, Management and Compliance, including ACCA and CFA revision courses.We focus on making the learning process as effective as possible. This is achieved by ensuring we have the most relevant content, delivered in a simple, highly-engaging way to allow professionals to maximise their potential. We work with subject matter experts to ensure best in class content.Our platform makes it easy to quantify your team's training performance, through dynamic assessment. Analytics are provided for both management and their team with insightful data based on individuals' progress. What's more, our learning modules can be completed in a user's own time, from anywhere and from any device. LEARNED TODAY, APPLIED TOMORROW.Contact: teams@learnsignal.com

* Freelance role while at university, writing ~500 word destination overviews to build SEO collateral and increase brand awareness. * Adhering to strict style guidelines to ensure consistency * High-volume, fast-paced work on a tight turnaround * Achieving target keyword density without sacrificing human voice...

English Literature with some Philosophy thrown into the mix for existential good measure. Activities and Societies: Acting Editor, The Grove; Young Persons' Project (YPP); Women's Rugby; Women's Rugby Treasurer; Netball; Cheerleading; Freshers' Rep; Open Day Rep; Arts Committee; Contributor & Writer, various university publications.

Grades: A - English A - Geography A - Philosophy A - Psychology Awards Philosophy Award Psychology Award Activities and Societies: Group Leader of Perse Exploration Society, travelling to Ecuador and India as well as leading various outdoor activity groups closer to home; Directed a production of Grease in a professional theatre; Avid netballer (Captain).

Grades 11 A*s (Top 5 mark nationally for English Literature) Awards The AQA English Award The Candler Prize for English Literature.