Ethan Ye

Responsible for overseas customer development and account conversion in the electric motor and pump industry, with a focus on B2B lead generation, customer profiling, and solution-based sales. Built and executed a structured customer development workflow covering target market research, customer segmentation, multi-channel prospecting, and follow-up conversion. Identified potential client through platforms online resources, and qualified prospects based on business relevance, product fit, online presence, and purchasing potential. Developed personalized outreach strategies for different customer types, combining cold email, social media engagement, direct messaging, and relationship nurturing to improve response quality and conversion efficiency. Worked closely with customers to understand application scenarios, technical requirements, and procurement needs, and coordinated internally to support quotations, sample testing, project follow-up, and order conversion. Helped strengthen pipeline quality and improve the efficiency of international customer acquisition through a more systematic and research-driven sales approach.

Responsible for B2B sales of water pumps and high-efficiency motors, focusing on emerging markets including Africa, South America, Eastern Europe, the Middle East, and Southeast Asia. Achieved $2M+ in sales within the first year, ranking #1 in the sales team. Managed daily customer inquiries and email communications, identifying client needs and providing tailored solutions to improve customer satisfaction and order conversion. Conducted in-depth research on potential clients, analyzing company background and purchasing potential to support targeted sales development. Maintained regular follow-ups with prospects and existing clients, receiving approximately 30 new customer inquiries per month with an order conversion rate of 10–15%. Hosted and received visiting clients, facilitating factory visits and strengthening business relationships. Managed and optimized company B2B platforms including Alibaba International Station and Made-in-China (MIC), publishing product listings and improving product exposure by 40% through SEO optimization. Built a customer database of 1,600+ potential clients through independent prospecting, company resource platforms, and participation in the Autumn Canton Fair. Promoted company updates, factory promotional videos, and exhibition invitations to maintain active client engagement. Developed a multi-platform marketing strategy through TikTok, Facebook, Instagram, and Alibaba Live, increasing brand exposure and interacting with global audiences through product livestreams.

Studied English Language and Literature with a strong focus on translation, cross-cultural communication, and international business communication. Ranked in the Top 10% of the major and received multiple academic and innovation awards. Developed strong capabilities in English-Chinese translation, public speaking, international communication, and research, supported by participation in national and provincial competitions. Passed TEM-8, TEM-4, CET-6, and CET-4, with additional international language proficiency including IELTS 6.5 etc. Academic training and competition experiences strengthened analytical thinking, communication skills, and the ability to work in multicultural and international business environments.