Eszter Gombar

I am responsible for the 360 degree marketing, PR, communications, media and online activities for B2B and B2C target groups. I do the yearly marketing strategy, media planning and monitor the budget continuously. The yearly plan, campaigns and promotions are implemented with agency support (graphic designers, social media operative tasks etc). My tasks also include keep daily contact with the German headquarter. On top of this, I am also responsible for the company website, organizing events & trainings, plant visits on domestic and foreign venues mainly for B2B partners.

I was working as a communications manager at British Telecom (Global Services, Service Design Team), in a virtual team as I was the only person based in Hungary. My main tasks were divided into two parts: Online activities included communications planning (mainly online and BTL), writing articles and news stories, make interviews with upper management members or customers. I was responsible for the intranet pages of the group; it was my task to keep it up-to-date, to create and design sites by using internal content management systems. Also to create banners and HTML based eNewsletters to several groups within the company which included identifying target segments, follow up the number of visits of each page and present the results. These newsletters were published on a weekly or a monthly basis. In every 3 months I set up communications audits for example to measure employee satisfaction, analysed the results and presented them to the management team. The other part of my job consisted of organising team events, trainings, conference calls, workshops usually based in the UK. In these projects I had to plan the whole concept of the event, decide about the speakers, the exact topics, the people invited, according to the main purpose of the occurrence and afterwards analyse and provide post event details. I was also working together with the local colleagues on choosing the suitable place for the event, the decoration and the catering. While I was working here, I was awarded 3 times by my colleagues, and the vice-president for being helpful, straightforward and trustworthy.

My tasks included the concept, design and production coordination of all printed materials just like: prospectuses, forms, brochures, posters DM letters and newsletters attached to the bank account statements. In these processes I was in continuous contact with the product management, head of marketing, legal department, advertising agency and the printing house. I also managed campaigns on my own, for example product launches (like personal loan, bank account) and several type of promotions as part of the campaigns. I was responsible for the content and the continuous updating of Raiffeisen’s website and also the intrabank.

I started my professional practice at LOWE GGK, so for the first few months I only analysed the market and our client’s competitors which I presented to the management. Later on, I was very much involved in ATL, BTL and also online campaigns. My biggest achievement was to successfully coordinate the process of changing all the printed material for MKB Bank according to the new image concept. The main clients were: MKB Bank, Sanoma Budapest, Johnson&Johnson, Nestlé, Bramac.