Esther T.

During my start at Certhon, the company was in the middle of a rebranding: completely new corporate identity, website, expressions, stationery, tone-of-voice etc.. I came in at the right time to help convert all communication tools and expressions to the new style. In addition, I am the point of contact for communications, both internal and external. I am responsible for the website, press releases, PR texts, articles, and newsletters. And maintaining press contacts is also part of the job. I write and create content. If needed, I supervise the photographer and videographer. In my position, I work closely with marketers who are responsible for product marketing and the organization of trade shows, among other things, in order to achieve the best presentations, worldwide.

At EDA de Heus I support the management with various activities such as press releases or (advising on) the use of social media. In addition, I take and edit pictures of the colleagues for both website and social media, but also for offline activities. When, for example, someone won a competition, I take care of a picture and a nice and engaging article.

Within my role, I was responsible for all kind of projects within the Marketing communications department. Together with my team I provided a uniform corporate image of Royal Brinkman worldwide, supported product specialists with product marketing and I organised and host webinars, trade fairs and events. Regular marketing communication activities were also part of the job, such as the contacts with the press, setting up a flyer and the range of promotional gifts. Short lines of communication with the e-commerce team were important so that we were able to deploy actions cross-medially. One of the larger projects I was closely involved in was the repositioning (also known as rebranding) of Royal Brinkman: Let's improve together. This was a complete project; from development to design and from rollout to creating support in the organization.

As Event manager, I was responsible for the organisation and coordination of national and international trade fairs and events. From registration to evaluation and from (product)transport to catering and hotels, I was the driving factor. When necessary, I also supported the account managers with the fairs and events in the relevant continents, countries or regions. The organisation of trade fairs and events also included the setting up and coordination of various promotional campaigns and the development of effective communications.

● Internal and external communication - Responsible for online communication (website, social media) - Responsible for offline communication (corporate communication) - Coordination of the business communication - Proposing advertising campaigns and promotional actions ● Instore Marketing - Responsible for organising promotional activities in shops - Provide shops of product and promotional materials ● Packaging development - Responsible for the design process for packaging’s ● Trade communication - Maintaining contacts with the commercial and trade magazines - Provide them with the marketing materials and (own) publications ● PR, exhibitions and events - Organising national and international exhibitions - Organising national and corporate events ● Category Management - Implementation of category management projects

Als commerciële duizendpoot bij RedStar was ik onder andere verantwoordelijk voor de website, de social media en het organiseren en uitvoeren van marketingacties zoals het initiëren, ontwikkelen en coördineren van promotionele uitingen (mailingen, brochures, leaflets etc). Tevens was ik betrokken bij de ontwikkeling van nieuwe concepten en verpakkingen. Daarnaast droeg ik zorg voor de interne en externe communicatiemiddelen, het bijhouden van de persdatabase en het schrijven van persberichten en nieuwsbrieven.

As Investor Relations Support Officer I was responsible for the marketing- and communication activities, coordination and for administrative support at the Investment Management team. With the marketing and communications the focus is on both market research as well as the internal and external communication. I managed the content for the website for FMO Investment Management and in addition I was responsible for coordinating FMO Investment Management Events.

After graduating my Bachelor's degree I worked for Omdat Marketing, where I was responsible for the social media and - on project base - for the website. I made sure we had weekly updates on Facebook, Twitter, LinkedIn and the website of Omdat Marketing. In these updates we gave tips & tricks and spread news about online marketing and communication.

For my thesis I developed a marketing strategy for Omdat Marketing. This marketing strategy made it more effective for them to convince potential customers of the strategic value of marketing. Omdat Marketing is always looking for an effective way to reach new customers. Their customers do not hardly work on their marketing which makes them less visible. How can Omdat Marketing get these companies on the radar? And when these companies come into the picture, how do you explain to these companies that marketing does is really important for their business and that it can increase the turnover. In short: how do you convince an SME about the strategic value of marketing? And how do you make sure that that company chooses for Omdat Marketing to help them with their strategy, instead of developing a sales brochure without thinking it through. Most SME's are thinking in material goods (such as flyers and brochures) and they do not think about the possibilities, benefits and impacts of a marketing strategy which is thought through, including the part where it is cost saving.

As Marketing Assistant (on project base) I worked close with the marketing coordinator of the location in The Hague. I was responsible for maintaining the contacts and relations.

Mijn dagelijkse werkzaamheden bestonden onder andere uit het waarnemen en rapporteren van de berichtgeving over Vestia in de media. Ook was ik nauw betrokken bij de huisstijlbewaking met betrekking tot schrijfstijlen, opmaak en vormgeving. Nadat ik ontworpen communicatie akkoord had bevonden droeg ik zorg voor de bestelling en aflevering van het drukwerk. Uiteraard viel het bijhouden van mijn dagelijkse mail tot de dagelijkse werkzaamheden, evenals ad-hoc projecten die via collega’s binnen kwamen, zoals het maken van leefregelkaartjes voor een beheerconsulent. Ook kreeg ik de verantwoordelijkheid van het organiseren, uitvoeren, controleren, evalueren en reflecteren van verschillende projecten.

In samenwerking met de Nationale Postcode Loterij werd ik, samen met mijn team, uitgezonden om foto´s te maken van de prijswinnaars. Het ging om musicalkaartjes die gewonnen waren en als leuke herrinnering aan die dag maakten wij foto´s van de personen voor de Nationale Postcode Loterij. Ik ben onder andere bij het Nieuwe Luxor in Rotterdam, het Koninklijk Theater Carré en het MartiniPlaza in Groningen geweest voor dergelijke opdrachten.

Begin 2011 ben ik aangenomen bij Kopal voor de afdeling Online. Kopal heeft verschillende websites die allemaal up-to-date moeten blijven en voorzien moeten worden van goede en vooral kloppende teksten en logo’s. Ik zorgde dat de websites niet verouderden en van alle informatie werden voorzien. Waar nodig paste ik de teksten aan of schreef ik nieuwe wervende teksten voor op de websites.

Minors die ik succesvol afgerond heb: Brandmanagement, Communications & Technology, Management and planning in development aid projects.

Minors: Advertising, Crossmedia