Esther Olorunmola

Oversee end-to-end project task management using the company’s work management system, ensuring alignment with timelines, deliverables, and performance targets. Lead business development initiatives by generating qualified leads and managing follow-up processes to convert prospects into active projects. Monitor task execution and accountability through consistent follow-ups and performance tracking. Support contract application processes by coordinating required documentation and liaising with relevant stakeholders.

Led the implementation and optimization of Monday.com to structure project workflows, assign ownership, and increase cross-team transparency and accountability. Built financial tracking systems in Excel to calculate staff salaries, consolidate expenses and revenue, and determine profit/loss and performance against targets. I am responsible for creating no-code automations that improve processes and integration, leading to enhanced productivity. I conduct regular team meetings to ensure clear communication and alignment on project goals. Additionally, I provide detailed reports on project progress and work closely with the admin team to ensure that all processes, policies, and procedures are meticulously followed, contributing to the overall success of our operations.

In my role, I coordinated daily operations and weekly project management workflows and task monitoring, which increased team productivity by 18% through the creation of structured, repeatable processes. I proactively address potential risks and escalate challenges, reducing project delays by 31% and ensuring smoother operations. Through regular status updates to executives and stakeholders, I facilitate informed decision-making and contribute to achieving high-impact results across the organization.

I managed advertising initiatives - from media planning to creating marketing collateral and actual execution. Working across various brands, I was responsible for generating high-quality leads, and driving sales at scale.

I managed digital marketing operations (end-to-end), including sales process design, sales pages development, advertising campaigns, and campaign optimisation. Led digital programs and campaigns; achieved an 80% engagement lift in month one and attracted 1,500+ masterclass participants over three months.

I was in charge of developing advertising strategy, sales funnels and campaigns for 13 clients, across agriculture, sports, service and retail industries. During this time, coordinated19 paid advertising operations across in-house projects and clients’ - using Google Ads, and Facebook & Instagram Ads, and generating millions in sales figures.

The Product Marketing Minidegree explores strategic skills across positioning, messaging, sales enablement, persona research, pricing and more. I developed capabilities to drive winning go-to-market strategy at any stage of growth, and confidently drive adoption and engagement post-sale.