esther lenoir

Launch Collective is a fashion agency and showroom. The mission is to help small or emerging contemporary designers hone their brand through marketing, finance, and design. I worked with many designers (State Bags, Slater Zorn, JDF, LemLem, Beau Fille) in the early development of their brand by vision/mood boards creation, garment illustration, product design, brand graphic advertisement creation, and production both domestically in NYC as well as in China. In addition, I worked with established high-end fashion label VPL. There, I responsible for managing the bulk production of their runway line, in addition to their capsule collection which retailed at Anthropology. With the help of my interns, I created the bulk material orders, managed the production calendar, created cut tickets, supervised fittings, allocated production to various factories and negotiated costing.

I aided a small team of designers in the development of women's intimates and sleepwear for: Tommy Hilfiger, Kenneth Cole, and Lucky Brand. My main responsibilities included garment illustration, textile design, BOM's/cut ticket creation, strike-off approvals, maintaining line sheets, and keeping the showroom stocked and on trend for Market Week.

Billowby is an online retailer of smoking accessories. We are offering customers a better online shopping experience through its clean interface, top-notch customer service, and striking visual content. I am responsible for creating and upholding the brand aesthetic, messaging, and every aspect of the customer experience. This includes maintaining the marketing calendar for events (launches, sales, contests), producing and art directing photo shoots and video shoots, creating custom graphics, and email blasts. I manage the day to day work of our employees to ensure everyone is on the same page and working towards our company growth and sales goals. I wear many hats to ensure the long-term success of the brand and the employees who make Billowby possible.

Everlane is a direct-to-consumer fashion start-up disrupting the fashion industry by creating high-quality apparel and accessories at a fraction of the cost of traditional retail. As the Head of Product's assistant, I was responsible for competitive pricing research, trend forecasting, mood board creation, product illustrations, visual site merchandising, product playbooks/details for PR and Customer Service, and quarterly presentations for upcoming product launches. In addition to my role as Assistant, I managed the technical design, technical package creation, and packaging design for Everlane's growing accessories line.