Esther Carlson

Established and nurtured client relationships. Ideated and developed impactful content across the marketing funnel. Managed content strategists who conceptualized and wrote exceptional thought leadership and technical content, adapted to and met tight timelines, and built solid working relationships with subject matter expert authors, including executives.

Collaborated with IT subject matter experts (SMEs) to write and edit content assets showcasing VMware IT product deployment journeys, best practices, and thought leadership for internal and external audiences. Topics included intrinsic security, Zero Trust, digital transformation, lessons learned when enabling a remote workforce, security across a multi-cloud environment, data science, the VMware IT Performance Annual Report, and more.

Authored and edited content to demonstrate thought leadership, build brand awareness, validate capabilities, and promote the company. Content produced includes blog posts, customer success stories, press releases, collateral, and social media. Topics covered include: IoT, HealthIT, Digital Transformation, Wearables, Sensors, DevOps, Agile, Warehouse Automation, Software Testing, and more.

Produced and edited technical content for portfolio company Dis.co, a serverless computing platform that distributes parallelization of heavy-compute jobs. Content included long-form blogs to drive SEO traffic, thought leadership, and How-to blogs by technical subject matter experts. Created and managed content calendar to ensure a steady cadence of published content covering cloud, distributed, edge, and serverless computing, DevOps, data science tech tools, and more. dis.co/blog

Managed the lifecycle of content production and promotion to increase brand awareness, demonstrate thought leadership, and influence the adoption of technology to modernize facility management operations and elevate how facilities teams are perceived by the C-suite.

Built and executed a marketing strategy to increase brand awareness, attract new investors. and drive investments for this online platform connecting investors with cutting-edge science and deep technology startups.

Created and implemented a social media strategy to establish brand awareness among angel investors, deep technology industry experts and the media.

Recruited to accelerate increased awareness of this global, full service B2B information provider, within the North American data center market. Responsible for developing marketing strategies and programs to drive customer growth and revenue from this London-based company's five core products: DCD Events, DCD Intelligence, DCD Professional Development, DCD Media, and DCD Awards.

Led Shared Services Marketing Team for this provider of corporate services to 8 portfolio companies funded by Exigen Capital, a private equity firm. Guided CEOs and other executives to define branding and messaging for these niche B2B, SaaS companies. Owned analyst relations, established Website presence and directed HR Marketing. Integrated SEO into ongoing content creation using knowledge acquired from SEO expert during Website refresh project. Managed two direct reports and matrix-managed three who were globally distributed.

Brought in to revitalize positioning of the World’s first ‘online personal assistant’ suite of capabilities for reserving and managing travel, concierge, personal shopper and venue/event bookings online. Collaborated with Product Managers and Sales to refocus messaging, standardize sales presentations, and improve the quality and clarity of Requests for Proposal responses.