ESTHER THOMAS

- Launched an in-store digital experience (i.e. post-purchase journey of guest) increased the company revenue by 10 million and increasing the sales representative engagement by 95% - Spearheaded the launch process through cross-functional collaboration with engineering, designers, marketing, sales and analytics teams. - Led the backend API integration with Salesforce, MuleSoft, GCP Big query to build the in-store digital experience feature ensuring there is data synchronization between the front-end and back-end.

OpenMarkets is a rapidly-growing B2B healthcare marketplace. Hospitals & Health Systems use OpenMarkets to better manage capital spend and buy equipment from suppliers. 100%+ annual growth. -Increased user engagement by 20% by conducting comprehensive cohort analysis to understand user behavior, resulting in personalized product enhancements. Created operational data reports for 100+ customers using Microsoft Excel and SQL - Analyzed unstructured data and user conversations in a B2B marketplace application to discern patterns for the senior leadership team - Responsible for training others on the curation and maintenance of the company’s 21,000+ medical product database - Analyzed trends in customer purchasing behavior from exported data using Microsoft Excel - Supported Salesforce database projects by scrubbing, updating, and analyzing client data

-Received "John R. Weitzel Memorial Award for Information System Reward" for this project which is presented to one outgoing graduate student who demonstrated excellence in the field of information systems through research - Accelerated the users from 7 to 100 by implementing a cutting-edge build system on the digital health platform - Developed product innovation, roadmaps, UX design, A/B testing, and communication plans by engaging business and technical stakeholders resulting in the development of to meet new business needs - Part of the core team that consists of a UX Researcher, Professor, Developer, and Project Manager to build the cross-platform application to support people living with HIV in Kentucky and Southern Indiana - The app is an invite-only platform created in collaboration with an HIV clinic and IT company tailored for use among a marginalized community of users living with a stigmatized chronic condition Paper: https://www.linkedin.com/pulse/addressing-hiv-stigma-through-design-storytelling-isabel-mu%25C3%25B1oz-m-a-/?trackingId=YJceuSjGTxCz7NoB1nDBVQ%3D%3D

- Redesigned the landing page for Honor Flight Syracuse - Conducted market research and identified product gaps by analyzing feedback from 100+ customer research data points and stakeholder requirements into product priorities and specifications - Increased user engagement by 20% by conducting comprehensive cohort analysis to understand user behavior, resulting in personalized product enhancements

- Part of the core team that consist of two Business Analyst, five UX Designers and a Product Design Director selected to revamp and redesign the whole platform - Reduced 30% user drop-off rate by applying product analytics to understand the customer journey, and identified opportunities to enhance user onboarding - Increased 20% user conversion rates from free trials to paid plans by using funnel analysis to identify areas of product improvements - Documented technical requirements, product approvals and prepared 50+ user stories, use cases, design mockups, and executed testing scripts for the engineering team, resulting in 90% error-free software releases

- Managed 20-30 Mid to Enterprise clients with the goal of retention, renewal, and portfolio growth. - Maintained up to date knowledge of changing requirements, product enhancements, and client use case in order to provide the most comprehensive and consultative experience. - Collaborated with cross-functional teams to implement product improvements based on customer feedback - Implemented and onboarded clients with SaaS solution to ensure successful adoption

- Managed the global user populations for 40+ markets in all regions. It is a Software-as-a-Service (SaaS) life sciences salesforce automation solution owned and managed by Veeva Systems. - Automated 50+ business processes using Apex, Triggers, and Process Builder, reducing process completion time by 60% and increasing data accuracy by 45% - Enhanced the decision-making process by 60% by designing the enterprise architecture, implementing and managing the development of Salesforce projects, and performing data visualization - Developed templates, approval processes, and approval page layouts and defined approval actions on the Salesforce platform - Designed application architecture, implementing, and managing Salesforce projects end to end by creating user, account, product, and order management records in Salesforce - Evaluated complete analysis of the product order using Salesforce reports and dashboards The High-level Business functionality includes: - Account Management, Call Planning, Order Management, Retail Execution, Sample Management and Reporting. - User population includes field sales representatives, sales managers and sales operation personnel.