Esther Lee

Neurabody is an AI/ML posture science platform that monitors and analyses users data throughout the day for targeted pain interventions and offering a wide range of customized solutions to enhance corporate productivity, reduce pain, and gamified rewards.

Built from scratch one of the largest and most innovative distribution networks in the Korean health & wellness industry. Specialized in marketing and distribution of posture correcting products in the consumer space. Sales strategy, process improvement, overall management & operations: - Content management & ideation - Delivered product optimization, improvement, & development to final commercialization - Resource Optimization, Supply Chain, HR, and overall management of the Korean entity.

Inc 500's #31 fastest growing company and established in over 40 countries, our mission is to relieve and prevent back pain with products that are designed to promote wellness and optimal posture while sitting. Led Asia's marketing best practices and contributed to significant product innovation & marketing strategy from ideation to execution for BackJoy in Korea to #1 in Asia and #2 globally. Awarded 'Best Innovation'​ 2014 and 'The Best of the Best Brand'​ 2015. Featured media including Gentlemen, Health & Well-Being, Esquire, Home & Living, and the only product to be featured in KBS' #1 hit family show "Golden Bell"​ for two seasons consecutively.

News Anchorwoman of The Daily Korean News Channel on Channel M

Public Relations, Creative Marketing Campaign development and Product lead for Hyundai Motors VIP Club.

Anchor of the Daily Business Broadcasting Show