Esther Chan

Digital Marketing @ ICCPP Group

About

We help toy brands and sellers turn ideas into best-selling products. ✔ Product development & prototyping ✔ Cost optimization (15–30% reduction) ✔ Retail-ready packaging & compliance Experience working with Amazon sellers and global distributors. If you're working on a toy idea, feel free to connect.

Country

China

City

Guangdong

Industry

Import & Export

Skill

Action Plan Development, Analytical Skills, Digital Strategy, E-commerce, International trade, International Business, Digital Marketing, Photography, Account Management, Marketing, Video Editing, Advertising, Working Experience, Sales, Customer Loyalty, Sales & Marketing, Client Relations, Communication, Presentation Skills, Customer Service

Experience

Digital Marketing

ICCPP Group

2021-8 - 2022-8 · 1 yr 1 mo

Shenzhen, Guangdong, China

-Develop and implement a regional social media strategy aligned with brand values, objectives, and target audience. -Manage and maintain official social media accounts, including but not limited to Instagram, Facebook, Twitter, Pinterest, YouTube, and TikTok. -Create and curate engaging and visually appealing content for official social media platforms, including high-quality images, videos, graphics, and written captions. -Collaborate with cross-functional teams, such as local sales, design, and product, to ensure consistency in brand messaging and alignment of social media efforts with overall marketing initiatives and product launches. -Attract, onboard, and manage day-to-day relationships with Key Opinion Leaders (KOLs) and global agencies -Track and analyze the performance of existing channels through a data-driven approach, and consequently optimize and achieve commercial objectives