Estelle Guichard

Public Relations: Responsible for daily requests, organization of press stays, influencer relations, interviews, photo shoots, and monthly activity reports. Project Management: Launch of the collaboration with Maison Lacoste and development of new graphic guidelines for the restaurants. Design: Creation of various communication materials for different outlets: brochures, amenity cards, signage. Digital: Updating the Shangri-La Paris website, gift voucher platform, booking platforms, OTAs, and managing the hotel's social media and e-reputation.

Public Relations: Responsible for handling daily press and influencer requests, organizing their stays, and creating the monthly press review. Design: Creation of various communication materials: amenity cards, holiday menus, event invitations. Social Media: Community management, creative research, and moderation. Digital: Management of the brand's e-reputation on social media, Google, and booking platforms such as Booking and Tripadvisor.

In charge of 7 social media platforms: Instagram, Facebook, X, LinkedIn, TikTok, Youtube and Pinterest – Daily publishing – Editorial calendar management – Caption writing – Direct message management – Comment and tag moderation – Management of the brand’s e-reputation – Competitive and technological monitoring – Benchmarking new social media trends – Performance reporting of posts

Community Management: Creation of media planning and communication strategies for social media. Partnerships: Research and implementation of partnerships through giveaways. Communication: Creation of communication materials (flyers for events, web banners, press releases, etc.). Events: Organization of and participation in B2B events and workshops for B2C customers. Digital: Work on the website redesign and support for the creation of a digital training platform. Art Direction: In charge of photo shoots and video productions for the chocolate brand.

In charge of several brands such as See by Chloé, Wolford, and Veja Weekly and monthly press coverage reports (print, online, and influencer coverage) Influencer Marketing: Research of new talents and product seeding Press Events: Participation in numerous press events (press days, launch products, etc.) Shoppings: Management of daily product loans and appointments with stylists

Right-hand to the CEO: Business development Prospecting fashion, swimwear, and lingerie brands (B2B) Editorial Content: Writing women's fashion articles, brand descriptions, and a women’s clothing glossary (B2C) Visual Content & Graphic Design: Research and creation of visual materials Media Relations: Identifying influencers and journalists to build a strong strategy Customer Support: Responding to chatbot messages for fashion brands (admin interface)

Étude des matières suivantes : - Marketing - Relations médias - Montage vidéo et design graphique (Premiere pro, Illustrator, Photoshop et Indesign) - Communication évènementielle - Stratégies de communication - Écriture journalistique - Culture de l'entrepreneuriat - Culture de la publicité - Culture cinématographique - Actualités ...