Estela Rocha

•Coordination of the User Acquisition Team, being responsible for User Acquisition for the company's catalog •Management of the Owned inventory channel strategy (Google AdWords, Facebook Ads, Twitter O&O and TPN, Snapchat ads) and SDK Networks (Unity, Vungle, Chartboost, Adconly, Applovin, Tapjoy, Liftoff, among others) •Budget management between portfolio and channels • Elaboration of the UA Strategic Plan together with the Head of the area • Direct report to the Head of the area through reports and analyze the profitability of the company's portfolio between campaigns and between games. • Analysis of KPIs such as LTV, ROI, and Retention at the campaign level •Analysis of KPIs such as CTR, CVR, and IPM at the creative level •Creation of dashboards on Tableau and Google Data Studio •Working closely with the monetization team to achieve the best campaign leverage.

• Responsible for User Acquisition for the company's catalog •Campaign management in Owned inventory networks (Google AdWords, Facebook Ads, Twitter O&O and TPN, Snapchat ads) • Campaign management on SDK Networks (Unity, Vungle, Chartboost, Adconly, Applovin, Tapjoy, among others) • Portfolio and network budget management • Network Integration with MMP (Adjust) • Direct report to the CMO through reports and analysis of the profitability of the company's portfolio between campaigns and games. • Analysis of indicators such as LTV, ROI, and Retention at the campaign level •Analysis of KPIs such as CTR, CVR, and IPM at the creative level •Support in the creation of the UA (User Acquisition) strategic plan

-User Acquisition •Responsible for User Acquisition for the company's catalog •Campaign management on Own Inventory networks (Google AdWords, Facebook Ads, Twitter O&O, and TPN) •Direct report to the Head of Marketing through reports and analyses such as User Retention, LTV, and ROI across channels and games -Social Media •Activation of the company's social networks - Facebook, Twitter, G+, and Instagram with post • Customer responses in Facebook pages publications

•Facebook Ads/ Twitter/ Instagram campaign analyst for website and app; •Optimization, reporting, analysis, and insights; •Campaign management with sales objectives (ROI), lead (registration), app download, and remarketing via DPA on Facebook (retention and ROI);); •Report to the sector coordinator with reports of rentability (ROI), cohort, LTV, and user retention; •Tagging for analysis in Google Analytics (website) and Appsflyer (app).

•Facebook Ads campaign analyst for fashion e-commerce; •Responsible for creating campaigns, analysis, optimization, reporting, and insights; •Campaign tagging and tracking via google analytics; •Direct report to agency;

Digital Marketing Performance •Generate and review performance metrics for Google Ads and Facebook Ads •Assist Facebook and Google Media buyers with campaign strategy and implementation •Assist in managing site improvement and alterations by working directly with the agency •Assist in the creation of the app working closely with the agency •Assist the digital marketing coordinator in analyzing and choose the best channels to work with Social Media •Social media posts •Co-ordinated content creation and publishing in the company blog Brand •Work closely with the Marketing team to organize and coordinate events •Project manage multiple event vendors to ensure all pre and post-event tasks are promptly follow-up