Efi García Sánchez

Account Director @ Agencia Tangoº

About

I have been working in communications for more than 10 years. Now more than ever, agency account services must help clients optimise their investments. We must work together, establishing clear KPI's that serve to make great and useful decisions. I am very committed to the business. Maximum dedication, multidisciplinarity, vocation to objectives, challenges and obtaining excellent results. I feel comfortable working in a team, coordinating different stakeholders and handling complex situations.

Country

Spain

City

Greater Madrid Metropolitan Area

Industry

Marketing & Advertising

Skill

Online Advertising, Advertising, Digital Marketing, Digital Strategy, Social Media Marketing, Marketing Communications, Mobile Marketing, Marketing Strategy, Social Media, SEM, Community Management, Direct Marketing, SEO, Integrated Marketing, Marketing, Publicidad en Internet, Marketing digital, Redes sociales, Optimización en buscadores, Marketing en motores de búsqueda

Experience

Account Director

Agencia Tangoº

2023-3 - Present · 3 yrs 7 mos

Madrid, España

Transform today to perform tomorrow. Top ten agencies with 100% satisfied customers. Brand strategy / Brand experience / Brand campaigns. Clients: BMW; Flex; Garofalo (Ebro Foods); Brugal...

Account Director

Cheil Worldwide - WiZink & New Business & Samsung

2016-10 - 2023-2 · 6 yrs 5 mos

Madrid

Redefining the way people connect with brands. Korean multinational. Full-service data driven creative agency rooted in digital innovation. Mission/Achievements: Maximum responsible for the management of sales campaigns to existing customers for financing, insurance and savings products at WiZink. Strategy and development WiZink branding campaign. Performance campaign management for new customer acquisition. Supervise the monitoring of the campaigns and the performance of each of the channels as well as the coordination of results. Management of strategy and local campaigns #TecnhonolywithProposal by Samsung with recognized advertising awards Responsible for New Business and establishing strategies and action plans that seek to increase agency benefit Development and management of integrated campaigns for Samsung's different product areas (CEE, IM and Local Corporate) Control and management of the different channels of 360 communication: OOH, digital production of campaigns, social media campaigns, website programming, audiovisual productions and performance marketing campaigns Coordinate the relationship with the different internal areas involved in campaigns: CRM; Data; SEO and production.

Account Supervise

Sra. Rushmore - Coca Cola, Aquarius, Flex, Mini, Fundación Reina Sofia...

2008-12 - 2016-9 · 7 yrs 10 mos

Most creative and attractive agency for advertisers over the last 14 years. Study AGENCY SCOPE by Scopen Mission/Achievements: - Development, planning, management and supervision of campaigns and actions in both digital and conventional advertising. Mini, Cepsa, Coca-Cola, Flex, Aquarius a Fundación Reina Sofia. - Launch of new products, competitive analyses, corporate communication, CSR campaigns, re-targeting, display, social media, web projects) and supplier management.