Estee Chu

Delivered end-to-end marketing event executions across local, regional, and global markets, elevating brand presence and customer engagement for audiences ranging from 120 to 20,000 participants. Managed booth branding, creative assets, messaging flow, and media touchpoints to ensure strong and consistent brand delivery. Supported case reference production and marketing collaborations, driving alignment with campaign goals and audience needs. Partnered with cross-functional teams to execute integrated marketing initiatives and contributed to quarterly reports and performance tracking. Skilled in turning strategic marketing objectives into seamless, high-quality execution.

• Developed and executed marketing campaigns to drive sales and increase engagement on e-commerce platforms, contributing to double-digit growth in monthly traffic and up to a 25% lift in online sales. • Optimized and analyzed social media ads (Facebook, Instagram), curated content, and led targeted email campaigns, improving CTR by 15–30%, reducing cost per result, and boosting conversions by up to 10-20%. • Coordinated corporate events and managed brand merchandise production, achieving high participant satisfaction and supporting strong brand visibility across key touchpoints.

Marketing campaign execution, digital marketing management, and BTL branding, driving impactful results and market growth through strategic initiatives and creative solutions.

Strategic external partnerships, efficient procurement management, and data-driven social media campaign analysis, ensuring seamless execution and measurable success across marketing initiatives.

Samsung brand store renovation, set up, merchandize, financial oversight, and inventory management, ensuring operational excellence and alignment with organizational goals.