Esra Yalçın

Program Manager Intern @ Amazon

About

I'm a fourth-year Business Administration student at Özyeğin University, Istanbul, with minors in Psychology and Management Information Systems. I recently returned from my Erasmus exchange program in Prague, which broadened my academic and cultural perspective. Currently, I am working as a Marketing Intern at Amazon, where I am gaining hands-on experience in global marketing practices. Previously, I was involved in all aspects of private label product management at Gratis and completed an internship at GAP, where I developed valuable sales and management skills. Beyond academics and internships, I am highly engaged in extracurricular activities. I served as an Executive Board Member of the Özyeğin University Business Club and have taken on significant organizational responsibilities, including directing Model United Nations conferences. With a strong background in leadership, project management, and cross-cultural experiences, I am committed to making meaningful contributions both professionally and academically.

Country

Türkiye

City

Istanbul

Industry

Public Relations & Communications

Skill

Marketing Campaign Management, Cross-functional Team Leadership, Content Marketing, Data Analysis, Python, SQL, A/B Testi, İçerik Geliştirme, Kampanya Yönetimi, IT Management, Marketing, E-Commerce, Human Resources (HR), Social Action, Pazarlama, Sosyal Medya Pazarlaması, Marka Yönetimi, Microsoft SQL Server, SPSS, Microsoft Excel

Experience

Program Manager Intern

Amazon

2025-7 - Present · 1 yr 3 mos

• Led large-scale gift campaigns across Amazon.com.tr for key occasions (Valentine’s Day, Mother’s Day, Father’s Day, etc.), driving end-to-end coordination and execution in collaboration with cross-functional stakeholders. • Setting up and monitoring website campaigns to improve customer engagement and conversion rates; supporting homepage and category page content alignment with marketing goals. • Conducting A/B tests and performance analysis to generate actionable insights; supporting onsite optimization initiatives with cross-functional teams to enhance user experience and drive sales.

PL Category Management Employee

Gratis

2023-9 - 2024-10 · 1 yr 2 mos

İstanbul, Türkiye

• Initiated and led negotiations for exclusive agreements with foreign brands, contributing to early-stage setup and launch direction of game changer Korean beauty brands in Türkiye project; managed partnerships, monitored performance, and implemented improvements to maximize sales and customer satisfaction. • Fully owned and led product development projects across 12 products, devised sales strategies based on competitor analysis, monitored post-launch sales, and prepared demand forecasts and strategy adjustments.

Executive Board Member

Özyeğin Business Club

2022-8 - 2024-8 · 2 yrs 1 mo

Sales Intern

Gap

2023-8 - 2023-9 · 2 mos

Istanbul, Turkey

Marketing Intern

Zarastro Art

2023-2 - 2023-6 · 5 mos

•Organized exhibitions to showcase products and engage with customers directly, created engaging and strategic content across social media platforms to enhance brand visibility and customer engagement, and conducted detailed analyses of sales strategies to ensure they were aligned with market trends and objectives.