Esmé Melchior

Leading teams to develop thoughtful brands, effective marketing and communication strategies, and future-thinking corporate and product innovation by: • Utilizing analytics to strategically lead cross-functional teams- particularly in branding, marketing, and UI/UX. • Creating and optimizing marketing campaigns and GTM strategies for clients. • Maintaining and growing account relationships by strategically identifying and analyzing client opportunities. • Negotiating and maintaining contracts, budgets, and vendor relationships- including managing influencer and creator relationships for relevant awareness campaigns. • Facilitating workshops with clients, SMEs, and key team members focusing on innovation. • Leading sprint teams to identify, conceptualize, and validate ideas for clients to consider in their product innovation roadmap.

Creating strategic recommendations for digital, brand, and marketing efforts for clients by: • Owning brand strategy research- including intake sessions with clients, brand audit, audience and persona identification, industry and competitive analysis, and creation of project plans and briefs based on research. • Responsible for all project tasks, milestones, due dates, and budgets for clients. • Beta-testing and QA review of websites pre-launch. • Proofing and review of all concepts and deliverables prior to sharing with clients or launch.

Lead for all marketing and account brand strategies including: • Head of Strategy Team - responsible for creating all marketing and brand strategy plans grounded in brand and industry research. From there, collaborating with the design team to ensure high-quality deliverables for client success. • Identifying appropriate media buy channels for client outreach to target audiences. • Overseeing social media management for clients. • Reviewing Google Analytics and identifying areas of opportunity for campaign optimization. • Primary communicator and leader overseeing clients, strategy team, design team, and vendors. • Copy editing and proofing of digital marketing and design deliverables before submitting to vendors or launch. • Website management including content population, updating, and beta testing. • Copywriting and or copyediting for: ad copy, social posts, and website copy. • Creation of proposals for potential clients.

Concentrations: International Business, Entrepreneurship