Eshant Mishra

• Spearhead the Digital Experience business across Retail, Consumer Goods, Manufacturing, Energy, Automotive, and TTH industries. • Driving P&L and pipeline strategy, focusing on large deal creation and executive CXO alignment. • Integrate cross-cloud positioning with Data Cloud, AI, Loyalty, Commerce, and Marketing Cloud. • Building and scaling high-performance Sales & SE teams.

• Built and leading a high-performing team of Salesforce professionals to drive growth in the Digital Experience business in India. • Developed strategic plans and executed initiatives to enhance customer engagement and digital transformation business • Quarter on Quarter achieving and growing a significant increase in market share through disciplined execution

Leading a stellar team of sellers as a part of DX; Volume segment for Salesforce. Responsible for revenue growth for entire suite of Salesforce Digital Experience. Working with the extended ecosystem of Marketing, Sales development, Channel ecosystem to deliver growth in a segment creating strong baseline for future business in India.

Enterprise Sales Director with a charter to manage professional services firms from India and enable them in Digitally Transforming their Client, Partner and Employee Experience

Responsible to set up SAP Customer Experience Solutions Business in Tata Group

Key responsibility areas : 1) Grow and sustain business of IBM Unica(Cross Channel Marketing Optimization solution), Digital Analytics, Tealeaf(customer experience management), xTify(Mobile Campaign Management) and Silverpop(Cloud Marketing Solution) 2) Strategize and decide GTM and RTM with leadership team for newly acquired products in the product portfolio 3) Collaborate with account team members to do account planning and come up with executable plan to go for the win 4) Working with marketing team in conceptualizing effective marketing campaigns 5) Developing and appointing Business Partners in the region to expand product reach in the market 6) Maintaining and Managing existing accounts

1) Lead Project Manager for Asia-Pacific Marketing Integration activities for all acquisitions 2) Work with acquired marketing teams to develop the process for seamless integration of acquisitions. 3) Involvement in Asia-Pacific marketing planning activities until a marketing manager is appointed for new acquisition 4) Work with Marketing and Sales leaders to localize business and marketing priorities, finalize event calendar for APAC region to build future marketing pipeline Additional Responsibilities - Marketing and Strategy for DemandTec, Growth Markets 1) Develop local marketing plan that drives sales and increases brand awareness 2) Create the demand programs plan that encompasses end-to-end responsibility for demand program planning through to execution 3) Build future quarter pipeline by developing and executing current and next quarter plan activities. 4) Responsible for the implementation of all regional marketing events within the assigned region 5) Communicate frequently with all stakeholders (WW, GMU and locally) to ensure consistency in terms of positioning, messaging, communications etc 6) Provide the regional sales exec headlights on the business for competitive actions and market trends

1) Managing the Beverages clients of Symphony IRI as Single Point of Contact for client and Symphony IRI Internal support teams 2) Responsible for liasoning with Client, Onshore internal teams, Client database Management group , Technology Solutions Group, Product Management Group to manage client deliverables and reports 3) Understanding client requirements, proactively providing inputs in client meetings and advising them on hierarchy for their database, logics, measures and products and establishing scope of assignment 4) Tracking of deliverables during the different production cycles depending on clients, monitoring database availability ensuring the accurate production and timely provision of all deliverables to client 5) Responsible for end to end project during New Client setup, educating them on IRI processes, SOPs, Limitations and Timeliness 6) Performing Data investigate and drilling in case of any bad or corrupt data reporting from retailers across US and providing resolution to clients and time frame to correct the same 7) Documenting issues and work with Managers of supporting teams to formulate SOP in order to avoid the re-occurrence 8) Cross Selling and up selling of different research report to existing client base ensuring reports help them in making better strategic decision for their product portfolio. 9) Managing various adhoc Projects, Projecting time-lines and resources required for particular client deliverables

(A) To manage the Sales/BD and front end operations for South B) Handling inside sales team of 5 individuals to generate leads to meet current and future business projections (D) Customer Relationship Management for efficient servicing and securing continued/ repeat business from clients (E) Acquiring and deepening relationship with potential customers for the business in the region,Identify activities to tap into a wider base of prospects and draw out an actionable plan to run the same activities F) Overachieved revenue target by 140%

IMA is one of the premier defence training institutions of India. Known as “The Cradle of Leadership”, it places emphasis on enhancing mental and physical robustness, inculcating discipline, esprit-de-corps, and character building 1) Underwent one of the most rigorous army training in the world for becoming an Officer in the Indian Army 2) The training involved sharpening of academic, military, team building, leadership and outdoor skills 3) Had to quit the course midway due to Injury to Right Knee - Declared Medically Unfit to continue the strenuous physical course