Esha Chopra

Postpay is a fintech providing embedded lending solutions including buy now, pay later and POS financing. Reporting to the CEO & Founder, and as part of the leadership team, I led marketing and product initiatives to drive growth and market expansion. • Product Marketing & GTM Strategy: Responsible for driving the GTM strategy for Postpay’s existing BNPL & new embedded lending product, overseeing product positioning, market research, and sales enablement. Collaborate with sales and CX teams to ensure seamless product launches and effective customer engagement. • Market Expansion: Led the strategic entry into the KSA, conducting market analysis, developing localized marketing strategies, and building key partnerships that contribute to significant growth in the region. • Stakeholder Management: Manage strategic relationships, including high-profile figures like Khalid Al Ameri, as well as other key stakeholders, to enhance brand visibility and drive growth initiatives. • Sales Leadership: Oversee the sales strategy, ensuring the team are are equipped with the necessary tools and knowledge to drive new partnerships and revenue generation. • Compliance & Process Adherence: Ensures all marketing initiatives and product strategies comply with regulatory standards and internal processes, maintaining strong relationships with partner banks and safeguarding operational integrity. • Digital & Performance Marketing: Lead digital marketing efforts across multiple channels, including SEO, performance marketing, and CRM, continuously analyzing and optimizing campaigns to maximize ROI and effectiveness. • Cross-Functional Leadership: Lead cross-functional collaboration with teams across marketing, sales, product, and CX to execute integrated strategies that support Postpay’s growth objectives.

Bayzat is a fast-growing SaaS company providing HR, payroll, and insurance solutions to SMEs across the Middle East. Reporting directly to the CEO & Co-Founder, I led the marketing function, driving growth, brand strategy, and customer acquisition across the region. • Brand & Communication Strategy: Developed and executed a rebrand strategy that supported Bayzat’s Series B funding and elevated the company’s market position across the Middle East. • Go-to-Market Strategy: Led go-to-market efforts for new product features, focusing on product positioning, customer acquisition, and cross-functional collaboration with sales and product teams. • Digital Marketing & CRM: Managed performance marketing and CRM campaigns, improving customer engagement and driving growth in acquisition and retention. • Stakeholder Management: Built and maintained strategic external relationships with digital, PR, and event partners to support business growth and brand visibility. • Team Leadership: Built and led a high-performing team across design, content, SEO, performance marketing, and partnerships, driving the execution of marketing initiatives aligned with business objectives.

Led marketing strategy for large-scale events in the fintech industry at IQPC, a global events company. Reported directly to the Managing Director, enhancing sales and marketing capabilities through demand generation and retention strategies. • Events Leadership: Developed and executed marketing campaigns for fintech exhibitions, increasing event attendance and sponsorship revenue. • Campaign Management: Managed digital marketing efforts to drive attendee acquisition and partner engagement. • Team Leadership: Led a high-performing team, focusing on content, design, and digital marketing to ensure successful event promotions. • Market Analysis: Analyzed market trends and identified media opportunities in Canada, Singapore, and Bahrain, driving significant bottom-line impact. • Stakeholder & Partner Management: Worked closely with sales teams and external stakeholders to align event marketing with business objectives and secure high-value partnerships.

Led multiple marketing teams within the telecommunications and technology portfolio, driving strategic marketing efforts for regional and international conferences and exhibitions. • Event Portfolio Leadership: Directed marketing for major events including TechXLR8 (London Tech Week), Blockchain Summit, IoT World, and 5G World. •Launch Success: Delivered the marketing strategy for TechXLR8’s launch in Europe and Singapore, exceeding attendee targets by 38% and attracting ~15K attendees. • End-to-End Event Marketing: Managed marketing and communications for exhibitions, leading PR campaigns, conference program development, and exhibitor partnerships. • Market Expansion: Identified new show ideas and market opportunities, successfully launching TechXLR8 in Europe and Asia. • Team Development: Trained and mentored marketing teams, ensuring high performance and strategic alignment with organizational goals.