Eric Savitch

Role Summary Led international business development and government partnerships to expand retailer–supplier engagement and revenue for 70 large-scale events. Key Achievements    •   Negotiated contracts with international governments, driving 71% revenue growth and leading the company in registrations during the pandemic.    •   Built and executed targeted sales and marketing plans, transitioning from in-person to virtual formats while strengthening trade partner engagement.    •   Designed service offerings for international trade agencies that expanded exports to the U.S. and created educational programs on entering the U.S. CPG market.    •   Conceived and delivered webinars on “How to Do Business in the U.S.” for global suppliers, reinforcing ECRM’s position as a thought leader.    •   Ensured compliance with regulatory requirements while collaborating with officials from Italy, Brazil, France, Canada, Spain, Korea, Australia, Greece, and New Zealand.

Role summary Promoted to VP, Brand Director for Drug Store Brands Group, leading digital and print platforms serving the Chain Pharmacy industry. Key achievements    •   Grew revenue 30% in 2018 by upgrading sales and editorial talent while reducing travel and expenses 20%.    •   Launched a continuing education website delivering 150,000 lessons per year. Migrated print to digital and lifted single-lesson sales 70%. Built a full CE portal with webinars, e-commerce, and advertising.    •   Planned and scaled flagship events, including the Industry Issues Summit, with 20% revenue growth year over year for three years while meeting budget targets. Partnered with Walgreens to launch an executive leadership event.    •   Built senior relationships with CVS, Walgreens, Walmart, Target, P&G, Johnson & Johnson, Pfizer Consumer, and GSK Consumer to expand programs and engagement.    •   Led a 15 person team across editorial, sales, and marketing. Owned P&L, budgets, content strategy, and end-to-end production for digital and print.

See EnsembleIQ above.

Role Summary Delivered marketing solutions for leading global orthopedic manufacturers across the U.S. and Europe. Key Achievements    •   Managed multi-platform sales efforts in U.S. and European orthopedic markets and the orthotic and prosthetic specialty.    •   Partnered with editorial, marketing, IT, and management teams to develop new products and identify untapped growth opportunities.    •   Directed a $3.2M budget with full responsibility for revenue, planning, and execution.

•   Managed a team of 4 salespeople driving $8M in annual sales while maintaining a personal territory    •   Generated $2.8M annually through multi-platform media plans (print, digital, events, custom publishing)    •   Delivered average 25% year-over-year sales growth; peaked at 42% in 2006    •   Developed and managed annual sales budgets and T&E expenses    •   Led monthly sales meetings to evaluate new opportunities and growth strategies    •   Selected to Strategic Business Unit (SBU) team to help define long-term vision for Drug Store News Group    •   Launched Pharmacy Tech News with Mucinex as a single-sponsor project, later expanded into a quarterly journal with multiple advertisers    •   Awards: Salesperson of the Year (2004, 2005, 2006, 2008, 2009)

Responsible for developing new business with accounts that had not advertised in Ophthalmology Times within the past 3 years. Created a promotional strategy to increase the awareness of Ophthalmology Times. Exceeded sales quota by 270%. Captured 5 of the top 10 non-advertising accounts for 2001 for new business.