Eryk Lubas

Influencer Marketing and Brand Advocacy Specialist @ INGLOT Cosmetics

About

Self-driven, ambitious and creative individual with practical skills and experience in working with esteemed international brands from finance, skincare, technology, fashion and FMCG. I have had the privilege of contributing my skills to renowned names such as NA-KD, Netflix, Raffaello, Ballantine's, Bandi, drSkin Clinic, {save}, Żywiec Zdrój, Fielmann and Embryolisse. My experience encompasses various facets of marketing, including Influencer Marketing (brand advocacy, performance influencer marketing), Public Relations, branding, and digital marketing. I possess extensive experience in successfully managing 360 degree marketing campaigns across various European markets, the United States, the LATAM region, and Asia.

Country

City

Poland

Industry

Apparel & Fashion

Skill

Zarządzanie projektami, Budowanie pozytywnego wizerunku firmy, branding, Zarządzanie sprzedażą, Partnerstwo strategiczne, Analiza danych, Negocjacje, Finanse, Negocjowanie kontraktów, Umiejętności analityczne, Zarządzanie kampanią, Marketing, Zarządzanie projektem, Media społecznościowe, Komunikacja, Marketing cyfrowy, Wyniki pomiarów, Świadomość marki, Social Media, Public Relations

Experience

Influencer Marketing and Brand Advocacy Specialist

INGLOT Cosmetics

2024-4 - Present · 2 yrs 6 mos

Influencer Marketing Specialist - Europe

NA-KD.com

2023-6 - 2024-4 · 11 mos

Goteborg, Region Vastra Gotaland, Szwecja

-Managing influencers activations (both paid and unpaid) on the French market - over 120 deals monthly. -Identify new areas of opportunity for reaching out to new target groups in efforts to increase the number of new customers and sales. -Collaborate with multiple external and internal partners to execute all influencer activations. -Planning and executing end-to end 'collabs pushes' campaigns in order to raise the awareness of the upcoming NA-KD influencers collections. -Collaborate closely with Merchandise, Sales, Performance Marketing, Collab Signings teams to ensure the marketing communication is consistent and the influencers content is being used efficiently. -Responsible for boosting IM content on Social Media. -Data Analysis: in-depth analysis of KPIs including GMV, COS, CAC and customer engagement metrics. -Negotiated and fostered strong relationships with influencers, ensuring effective collaborations. Generated over 1 million euros in GMV through strategic partnerships in 3 months.

Influencer Marketing Manager

Capital.com

2022-2 - 2023-6 · 1 yr 5 mos

Warszawa, Woj. Mazowieckie, Polska

-Managing end-to-end campaign design and execution, from influencer selection and liaison to content creation and analysis/reporting -Building and maintain ongoing relationships with key influencers in finance -Working in collaboration with the growth teams (Performance, Brand, Content and Creative) to deliver coherent impactful cross channel campaigns and initiatives -Managing our external partners worldwide (Influencer Marketing Agencies) -Creating creative ideas of product endorsement for influencers -Creating influencer marketing strategy for Europe, Australia, LATAM, Middle East, Africa and Asia -Working closely with Compliance and Legal teams worldwide -Creating briefs and scripts for influencers

Partnerships and Brand Advocacy Specialist

Bandi Cosmetics Sp. z o.o.

2021-4 - 2022-2 · 11 mos

Warszawa i okolice

-Influencer Marketing: assembled influencer collaborations (paid and unpaid) on Polish and US markets for Bandi Cosmetics, drSkin Clinic and Save. Responsible for budget management. Analysis of ROI, GMV, SESSIONS. -Partnerships: Managing cross marketing collaborations with brands in order to reach out to new target audience and increase the number of new customers. -Brand Advocacy: influencers selections and management on brand events, SM lives, cosmetics conferences, PR campaign - product launches

Junior Account Executive

MSL Poland

2020-1 - 2020-10 · 10 mos

Warszawa, woj. mazowieckie, Polska

-Public Relations management for agency’s clients (Netflix, Ballantine’s Raffaello), which include, PR strategies, press office management, creative PR activations and send outs, media relations management, influencer marketing and events.

Public Relations Intern

MSL (Global)

2019-10 - 2020-1 · 4 mos

Warszawa, woj. mazowieckie, Polska

-Supporting Consumer team with ongoing cases for Polish and International clients. -Cooperating with influencers (especially lifestyle bloggers and instagrammers). -Co-creating influencer marketing strategies. -Infuencers research. -Doing cost estimates of influencers and media cooperations. -Doing reports for the clients.

Brand Representative

Hollister Co.

2017-2 - 2019-9 · 2 yrs 8 mos

Londyn, Zjednoczone Królestwo

- Provide great customer service. - Represent the brand. - Store Presentation.

Marketing And Public Relations Intern

PR Lovin' and The Hedonist Collection

2017-7 - 2017-8 · 2 mos

Warszawa, woj. mazowieckie, Polska

-Influencers research. -Creating influencer marketing strategies. -Creating PR and Marketing strategies for Beauty, Fashion and Design clients. -Doing Monthy Reports. -Measuring the effectiveness of influencer marketing campaigns. -Establishing Business Relations with Influencers and Bloggers. -Creating Press Releases and Newsletters.

Marketing and PR Intern

ESPR Public Relations

2016-7 - 2016-8 · 2 mos

Warszawa, woj. mazowieckie, Polska

-Influencers Research. -Planning marketing and promotional activities for polish brands. -Creating influencer marketing strategies. -Measuring the effectiveness of influencer marketing campaigns. -Doing monthly reports for the clients.