katy baar

Martha O’Hara Interiors is a luxury interior design firm that works with homeowners, architects, and builders across the U.S. to design beautiful spaces with the goal of connecting life and style. Whether you are building a new home or updating your furniture, we offer functionality, style, and value.

I provided a consistent voice and cohesive branding strategy to BATC's various audiences, working to position the brand for increased engagement and maximum coverage. I exceled in creating original and compelling content (editorial) for print and online while utilizing my graphic design skillset to craft messages that were visual and effective. I enjoyed communicating on a digital platform and produced two award-winning industry e-newsletters. As a contributing feature writer for the Parade of Homes blog and other electronic communications, I leveraged the power of social media and digital marketing to ensure that the BATC/Parade messages reached key audiences.

As the Parade of Homes Style Editor, I loved creating home-inspired content for print and online. I was honored to represent the Parade of Homes brand to local media outlets, where I shared the latest decor trends and home inspirations in the Twin Cities on KARE 11, WWCO, KSTP, and others. The Parade of Homes is the largest home tour in the nation, presented by the Builders Association of the Twin Cities (BATC). I worked directly with the Creative Services department to produce over 10 publications yearly, including the Artisan Home Tour, Parade of Homes, and Remodelers Showcase Guidebooks. In addition, I worked with builders, remodelers and trade partners to help craft messages in the form of company profiles and advertorials to help grow brands and strengthen the home building industry.

Activities and Societies: Working knowledge of Adobe CS5 Suite. Additional Courses: Developing Professional Prints & Patterns | Designing the Event Invitation