Ersen Gelcin

Apaz Holding operates in 6 sub companies with 3 brands. (Baydöner, Bursa IshakBey, PideByPide). Company has 175+ stores in Turkey, Iraq, Azerbaijan and Netherlands. Information Technologies Director - Executive Committee Member • Define and implement the direction of the overall digital transformation strategy. • Rebuilding of existing IT infrastructure and organization to support overseas expansion. • Building a culture of innovation and engagement. • Project management of SAP. • Implementing an effective OmniChannel and CRM strategy. • Manage relationships with third party digital delivery partners. • Prioritization and major investment decisions on IT projects.

Infinity Invest Holding focuses on investing in market leading businesses that require growth and development capital to reach their potential. Related companies; Infinity Invest Holding A.Ş., Delta Akaryakıt Tic. A.Ş. (Gulf Oil), Özsüt (STP Gıda A.Ş.), Pastarom Gıda Ltd. Şti., DB Tarımsal Enerji A.Ş. Caffe Nero A.Ş. (Successfully exited in 2015) Information Technologies Director • Management of Infinity Invest Holding and group companies’ IT Department. • Consultancy to executive management of companies about technology, organizational structure, digital transformation, consolidation, government’s legal requirements and new standards, managerial issues and submitting strategic reports. • Completion IT perspective of the Due Diligence and M&A process for potential companies like Mado, GNC, CMS etc. • IT consolidation of holding and all group companies. • Defining IT strategies and policies of 6 companies operating in retail, energy and B2B sectors. • Leading digital transformation. • Managing legal requirements for KVKK, EPDK etc. • Design and implementation of following projects; SAP Retail on HANA (SD-PP-FI-QM-Portal/Fiori-Posdm-EDI-eFatura-eArşiv-eDefter) SAP BW on HANA SAP Success Factors HR System Oracle E-Business Suite Warehouse Management System Infinity Invest Private Cloud Microsoft Dynamics CRM Point of Sales Systems Transformations Workflows

Italian style leading coffee store chain operates in Turkey (45 Stores), United Kingdom, USA, Poland, Ireland, Cyprus and UAE with more than 700 stores. Information Systems & Technologies Manager • Management of IT department (IT-System Management, IT-Security, IT-Database Management, Helpdesk, Software Development, Network, ERP Systems). • Provides technology vision and leadership for developing and implementing IT initiatives that create and maintain the company leadership in the evolving and changing marketplace. • Determining IT strategies and policies, application software, level and capacity of service. • Acting in coordination with other departments to structure IT projects and render project management support on these projects. • Design and implementation of following projects; SAP ERP SAP Business Warehouse and Business Objects (BW/BO) Mobile Applications & Intelligent Payment Systems Integration- Mobile Payment CRM-Loyalty Program, Campaign & Promotion Management MIS & Data Mining Project (SSIS) Disaster Recovery Planning IT Helpdesk Planning and Organization ePOS Systems Cloud Computing (Private Caffe Nero Cloud) New Stores Planning and Organization

Leading retailer in Turkey, operates 14+ global brands like Starbucks, Topshop, The Body Shop, Debenhams…. with more than 220 stores. IT Operations Supervisor • Implemented Fidelio Micros ERP application for Starbucks brand. • Planning, designing and managing IT system’s requirements and helpdesk operations. • Managed back office application implementation for fashion, health and beauty businesses with replenishment, allocation and cost accounting modules. • Implementing and managing IT service desk and IT system support team. • Monitors and reviews services to meet SLAs. • Analyses and designs the necessary technical infrastructure proposes suitable systems solutions for new brand deployment within the business. • Managed more than 200 stores opening projects and more than 10 brand implementations. • Managed NCR & Micros POS systems. • Implemented disaster recovery system. • Managed IT systems, network and security. • Facts & Figures from Shaya IT that I had managed; 250+ Physical Servers (24 Blade, 30 Rack, 200 Tower), 3 SAN devices (IBM, EMC, HP), 3 Tape Libraries, 5 Local applications, 10 Server applications, 1300 clients, 210 WAN sites, 3 IT regional office, 8 professional certified IT staff, average monthly 400 helpdesk incidents, average monthly 6 store openings.

Installation and administration of Windows NT/2000 servers. Stabilization and administration of SQL and Exchange servers and client installations. Terminal server administration. PC and server hardware and software installation and troubleshooting. Managing network devices (Switch, router, modem etc.) Administration of LL and internet connections. Manages brand deployment (Topshop, Topman, Warehouse, Dorothy Perkins, Evans) within business. Responsible for new store openings. Participates with development team to manage user understanding of systems developed. Prepares reporting templates and new reports based on user needs. Establishes report definitions logic and deployment, and produces reports.