Ernest Chong

- To achieve monthly sales targets and develop a credible and efficient sales force in the assigned territory, as well as to expand the merchant base and establish a strong presence within the payment industry. - Develop and provide meaningful and comprehensive sales statistics to measure the performance of the individuals. - Interact with key merchants with a view to retaining and encouraging greater usage of Company products and services, and maximising sales income for the Company. - Maintain a close working relationship with both existing and new merchants. Actively and work closely with potential merchants and provide them with the right information and support from time to time. (Key merchant: Malindo, Firefly, Sunway Education Group, Watsons, SarawakPay, Atomy and etc) . - Participate in new product launching and work closely with all the relevant departments to ensure a smooth launching of products. - To participate and support in any events or seminars upon request from merchants. - To handle new and existing Channel Partners for business opportunities. - Provide support and assistance in any other ad-hoc assignment as and when is assigned by the immediate superior.

• Taking lead on Audio & Mobile Accessories category (April 2021 – March 2022). EL Accessories – Marketplace, (Audio, Smart Device, Mobile Accessories, Camera Device) April 2022 – Sept 2022. • Defining and implementing the growth strategy for the category with understanding of internal and external variables that affect the category business. • Owning the responsible of taking care category sales, profit performance, including planning and forecasting. • Defining assortments priorities for this category and acquiring new merchants. • Representing EL Accessories category to advise external parties on e-commerce and market strategy for this category. • Managing and coaching a team of Key Account Managers to bring in best assortments with competitive price. • Planning on campaigns and strategic projects with cross-functional team such as Marketing, Campaign, Pricing, Sourcing, Operations team. • Tech Mania project PIC. To build customer top of mind when they want purchase Tech item. Average 1.5-1.6x uplift for page visitor, GMV, buyers. Feed channel 150k follower. • Managed to achieved phone cases to device ratio improve from 1:1 to 3.2:1; achieving >200% growth for wireless charger, wall charger and car accessories.

• Category strategy planning for the right assortment, monitor market trends, price competitiveness, build strong relationship with brands & sellers, campaign analysis, grow the sellers (acquisition and incubation strategy), competitor analysis. • Identify category share by Business Unit, sub-category level, top seller %, GMV % share for top sellers, top skus each sub-cat, analyze customer behavior, understand type of assortment in the market. • Increase daily buyer, traffic & algorithm management, CR and YoY GMV thru guided sales. • Long-term and short-term category management plan to fill up the assortment gap, SWOT analysis, risk mitigation, increasing visibility and revenue, deep dive into sub-categories weekly performance review. • Monthly Mega/ A+ campaign preparation, include deal hunting, price negotiation, competitiveness check, stock management & after-campaign fulfillment progress check on Platform Health. • Techy Tuesday project PIC. Weekly category campaign to build customer top of mind when they want purchase Tech item.

• Category strategy planning for the right assortment, monitor market trends, price competitiveness, build strong relationship with brands & sellers, campaign analysis, grow the sellers (acquisition and incubation strategy), competitor analysis. • Identify category share by Business Unit, sub-category level, top seller %, GMV % share for top sellers, top skus each sub-cat, analyze customer behavior, understand type of assortment in the market. • Increase daily buyer, traffic & algorithm management, CR and YoY GMV thru guided sales. • Long-term and short-term category management plan to fill up the assortment gap, SWOT analysis, risk mitigation, increasing visibility and revenue, deep dive into sub-categories weekly performance review. • Monthly Mega/ A+ campaign preparation, include deal hunting, price negotiation, competitiveness check, stock management & after-campaign fulfillment progress check on Platform Health. • Techy Tuesday project PIC. Weekly category campaign to build customer top of mind when they want purchase Tech item.

• Liaise and meeting with suppliers for product selection and negotiate product prices, stock orders. • Coordinate for implementation of different brands' product marketing program, example: Microsoft, MSI, Acer and etc. • Manage with supplier's consumer campaign schedule and prepare promotion plan, for example: highlighted items, advertisement, promotion campaign launching and implementation to ensure artwork comply with directions. • Working closely with Advertising and Promotion Department and E-Commerce Department on the promotional mechanics and collaterals for PC product. • Prepare sell out tracking report and analysis effectiveness of advertised models. • Monitors inventory’s turnover and sales performances through analysis of sales figures and forecast reports. • Prepare subsidy report for monthly deduction.

• Handling specific products: Digital Camera and TV. • Prepares daily, weekly, and monthly Sales and Inventory reports. • Support and coordinate Company's marketing activities and campaign for stimulate sales of products. • Monitor for sales figures and tracking delivery of stock, to ensure goods arrive on time. • Coordinate stock allocation of outlets. • Attends to customer enquiries and after-sales service requirements. • Prepares monthly consignment billings and provides product trainings for Store Associates