Ermelinda Nici

Brand Growth & Acceleration Manager for Fumi and On!

Products: Aladdin, Paradis, Noblesse, Marabou Hjärtan, Marabou Tack, Twist, Daim Mini and responsible for Marabou Social media

My main responsibility is being the linkage between supply chain and logistics with Mondelez commercial business. My main tasks are planning, coordinate and drive all NPD’s and product changes for Biscuits for 6 markets in Northern Europe including collaboration with approx. 10 production sites all over Europe. Project team & Stakeholder management * Responsible for identifying, coordinating and engaging appropriate level of cross functional representatives forming a team to deliver the project brief. Manage stakeholders through relevant forums, escalating issues and risks and driving solutions Project Planning & Risk management * Responsible and owner of timeline, budget, scope clarification, risks and key decisions required. * Responsible for managing projects according to plan, and sharing strategic insight for successful implementation. Also part of the Customer Service and Logistics engagement forum.

Extra curricular activity outside of university: I was admitted as a case competitor for LUSEM Case Faculty and chosen to represent Lund University in the world's biggest case competition: John Molson MBA Case Competition 2017 (http://mbacasecomp.com/). My role in the team was to analyse the market/company/competitors and customers in order to provide companies with recommendations for increased business performance in front of industry expert. I analysed companies difficulties with the help of marketing models applied on real cases: - PESTEL - Ansoff Matrix - Porters 5 forces - Brand identity prism & Corporate brand identity prism - The Value chain - Marketing mix - BCG Matrix

Research assistant in Marketing Research of the identifying what is causing the gap between Consumer attitudes Vs behavior on food products that are perceived as more sustainable (eco, Fairtrade etc.) under the supervision of PhD Sattari, S. (Marketing dept.). Key responsibilities - Conduct questions for the focus group activities. - Invite participants to join the focus group activities (consumers and managers). - Conduct the focus group activities. - Help out with the analysis and categorize the Z-MET material. Key achievements: - understanding the hinders for consumers of increasing their consumption of products perceived as more sustainable. - Increased communication skills by successfully inviting and performing focus groups with totally 31 participants (ages: 18-50+). - Scheduling and performing interviews with participants and arranging meetings with the professor. - Abilities to conduct and coordinating a focus group. - Abilties to creativly find strategies to overcome data-collection obsticles. - Problem solving. - Analytical abilities.

Extra curricular activity outside of university: Organize and plan meeting with supporting organs, to create events to increase young womens intrerest in business and entrepreneurship. Key Responsibilities: - Overall responsibility for the network and for project management by planning, enforcing and monitoring events. - Budgetary responsibility - To be the networks’s public face in external meetings Key Achievements: - Growing the network with over 200 new members. - Managed in-network projects with over around 100-200 members at each event. - Successfully lead a team of three people to reach goals. - Increased multi-task skills. - Successfully arranging inspirational events with key speakers. YLB Fall 2014 events include: • Orientation and Welcome Fair 2014 (Attracting new members). • Inspirational Talk with Top Swedish Blogger, Isabella Löwengrip- Spångberg (around 300 participants). • Personal Development Workshop with Stefan Sebö (120 participants). • Student Networking Brunch.

Extra curricular activity outside of university: Organised the Fair-trade Fair at Linnaeus University to increase the awareness of the product labelling, in collaboration with Fairtrade Sweden and Linnaeus University's department of Sustainability (10 companies attending and +200 participants). - Planning the event and inviting inspirational speakers. - Promoting and arranging the event and coordinating the relating activities.

Key responsibilities - Taking care of customer complaints/inquiries and their holiday experience. - Planning and performing excursions, sport and entertainment activities and children clubs. Key Achievements - Becoming independent and responsible by moving to Thailand at the age of nineteen. - Learning to work in a dynamic team with international colleagues and increasing my leadership skills in a multitask environment.

Courses: Digital Marketing, Retail Management, Market Intelligence, Strategic Brand Management, International Marketing Strategy, Research Strategies, Quantitative Research Methods.

My studies at the marketing programme has provided me with skills, understanding and knowledge within marketing oriented tasks, as well as taught me to critically interpret relevant information. It has given me the ability to identify markets and suggest strategies to meet the identified markets in both Sweden and internationally.

My exchange semester at InHolland has given me knowledge on how to understand economic, legal, culture and political factors in the business environment and its sustainability. It has given me tools to help companies develop strategically, how to manage change in an organisation, as well as moving companies to a circular economy.