Erin Deering

Founder @ Deering

About

Erin Deering is the founder and creative force behind Deering — an emotionally-driven, fashion-forward brand built around storytelling, self-expression, and the transformative power of getting dressed. After co-founding and scaling Triangl to global cult status, Erin stepped away from the spotlight to rediscover her voice and redefine her purpose. What emerged is Deering — a modern fashion house born in Melbourne, made for the world, and rooted in a deeply personal philosophy: fashion as self-care. Deering launched in 2024 and quickly found its audience, generating $1million in direct-to-consumer revenue in its first nine months. The brand blends luxury-level quality with a distinctly Australian spirit, releasing seasonless drops that are emotionally resonant, visually bold, and designed to be lived in. With crystal-embedded garments, expressive campaigns, and a focus on community and individuality, Deering is more than a brand - it’s a feeling. Now, Erin is leading Deering’s next phase of growth, expanding across categories and into new markets, while staying true to the message at its core: it’s about feeling it, not just wearing it. https://erindeering.com/

Country

Australia

City

Melbourne

Industry

Apparel & Fashion

Skill

Operations Management, Public Relations, Strategic Negotiations, Strategic Leadership, Social Media, Customer Service, Fashion, Apparel, Brand Management, Social Media Marketing, Brand Development, Retail, Marketing

Experience

Founder

Deering

2023-10 - Present · 3 yrs

Melbourne, Victoria, Australia

Co-Founder

TRIANGL

2011-6 - 2018-5 · 7 yrs

TRIANGL is a global swimwear brand designed to help fill a gap in the market with affordable, fashionable swimsuits. With years of hands-on industry experience under her belt but no formal qualifications, Erin set out to change the way the world viewed swimwear and in 2012, TRIANGL was born. Her innate understanding of the power of social media played a pivotal role in the company’s growth, alongside her passion for exploring the relationship women had with buying swimwear. Throughout her six-year journey with the company, she was involved in all facets of the business but her number one passion and focus remained the same: the customer experience. Erin, alongside her co-founder, successfully grew TRIANGL from an idea, into a USD$200 million-valued company that gained cult status with women around the world. By building organic connections through social media and focusing on high-quality designs and products, TRIANGL was able to be a cash positive business from day one. In 2015 the business growth was astronomical – over 2,000 orders per day, a plethora of earned media and private equity interest, all while remaining true to the Direct-to-consumer (DTC) relationship. Erin exited the company in 2018 to embark on her own journey.