Erin Thacker
Director, Commerce & Integration @ Smithfield Foods
About
Ambitious and detail-oriented omnichannel marketing professional and Registered Dietitian with a passion for transforming businesses through marketing. Experienced in translating consumer trends and category data for application in the CPG industry. I am passionate about building long lasting partnerships to generate growth for both B2C and B2B businesses.
United States
Smithfield
Marketing & Advertising
Marketing Management, Consumer Products, Cross-functional Collaborations, Cross-functional Team Leadership, Marketing Strategy, Business Process, Project Planning, Quality Assurance, Product Specification, Nutrition Analysis, Project Management, Product Innovation, Manufacturing, Product Development, Regulatory Compliance, Budget Management, Strategic Planning, Agency Relationship Management, Business Acumen, Business Strategy
Experience
Director, Commerce & Integration
Smithfield Foods
Senior Omnicommerce Manager
Smithfield Foods
Omnicommerce Manager - Brand Lead
Smithfield Foods
Smithfield, Virginia, United States
Associate Account Director
The Wilson Group (TWG)
Oversee development and execution B2C omnichannel marketing strategies for 8-10 grocery retailers. Prepare annual marketing plans and budgets for each client. Create authentic brand story in alignment with client vision. Design and implement creative content for all touchpoints. Lead digital campaign initiatives for web and social media. Generate and analyze consumer insights. Build and manage relationships with internal, partner, and client teams. Act as strategic advisor to senior executives. Monitor and optimize marketing spend.
Account Executive
Midan Marketing
Responsible for the development, execution, and reporting of B2B and B2C marketing strategies for Tyson Fresh Meats (TFM) business. Supported packaging redesign, go-to-market strategy, consumer messaging, and integrated marketing plans. Built and managed relationships with executive leadership team.
Brand Manager
Smithfield Foods
Associate Brand Manager
Smithfield Foods
Smithfield, Virginia
Associate Innovation Manager/Nutritionist
Smithfield Foods
Smithfield, VA
Nutrition and Wellness Educator
Chesapeake Public Schools
Education
Virginia Tech
Dietetics and Consumer Foods
American Public University System
Management
University of Delaware
Food and Nutrition Management
Erin Thacker's Contact Information
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