Erin T.

Developed, planned and executed the brand marketing vision, positioning, launch strategy, communications and 360-degree integrated activity plans to engage both new and existing customers across all brand touch points. 2018 results: Total Brand double-digit growth outpacing NPD Total skincare Led, managed and developed 5 direct reports between the Trade marketing and Brand Management team. Member of the KS Leadership Team. Led strategy and execution of Brand elevation plan including brand positioning, brand architecture, streamlined SKU assortment, updated digital and social content, and secondary packaging. Extended product development timeline from 6 months to 12-18 months to produce innovative products that are margin accretive but also complete with enough lead-time to create all assets for 360-degree launch support. Products developed include Liquid ExfoliKate, a 2020 Allure Best of Beauty award winner. Designed and managed execution of 360-degree launch campaign for +Retinol and Vita C Power Serum including the brand’s first major influencer event and the first Brand paid social campaign

Led Honest Beauty Brand re-launch to prepare for distribution move from ULTA prestige to Target. This included updated branding (including a new logo, brand visual codes and tone, color codes, product names, brand manifesto and all consumer facing copy). Partnered with brand agency, packaging vendor and internal packaging teams to select packaging components and to design and approve artwork and copy for over 50 SKUS in Honest Beauty re-pack of primary and secondary packaging. Also developed strategy to sell-through E&O of original packaging. Partnered with product development, regulatory, legal and claims team to create a product development roadmap for launches from Summer 2018 to Winter 2020 for US-target consumer including formula approval, shade assortment, claims development and cross-channel content launch strategy. Launches included the 2018 award-winning Get it Together Eyeshadow Palette which was designed, produced and launch in six-month window

Responsible for the Makeup, Skincare & Prive Fragrance business Deliver business growth by driving & implementing marketing strategy including communication, promotion, pricing, merchandising Work cross- functionally with global marketing, sales, supply chain and finance to execute product launches from conception to implementation. This includes launch strategy, launch dimensions and sales objectives, distribution strategy, P&L and budget management Develop and maintain retailer relationships: Create retailer exclusive programs, prepare presentation materials and present to retail senior management and merchants in season market meetings for Department stores, Specialty Stores, and Self-Service. Creative project management: Partner with Creative team to develop US Specific materials to support key launches and franchises including in-store merchandising, promotional materials and advertising and beauty counter collateral

Reporting directly to the President of International Designer Collections and a member of the IDC management committee for a 12-month rotation Executing project-based work including business development strategy, competitive analysis, and marketing planning for the IDC portfolio of brands .

Conducted a comprehensive analysis of current GAB Promotion initiatives and provided qualitative and quantitative strategic recommendations to improve the ROI of promotional spend Executed the go-to market strategy for the largest Lip Collection launch in the brand’s history including but not limited to display creative direction, in-store events, digital & social media campaigns, and catalogue and advertising media production Worked in a cross-functional team in the day to day support of the brand such as budget and inventory management, retail sales tracking, launch dimensioning for Spring 2014 Beauty Collection, and store display updates of over 25% of the current doors in which GAB is sold

Completed consulting projects for two CFDA designers in key business development areas including financial analysis, budget and cash flow projections, marketing and business plans, and market analysis. Developed an understanding of the unique variables of the fashion and apparel business and presented project findings in front of designers and a panel of CFDA-assigned Industry Advisors in May 2013

Conducted a competitor analysis project for Kiehl’s Marketing Team. The consulting team presented CRM recommendations to Senior Marketing Leadership in December 2012.