Erin Lin

Marketing Department Specialist @ TP-Link

About

With over 5 years of marketing experience, I specialize in connecting Chinese businesses with European and American markets across both B2B and B2C channels. My background spans search engine software, RAID products, and networking devices. My outgoing nature makes me adept at outreach and PR initiatives. Specialities: PR, media collaboration, social media management, content creation, KOL/influencer partnerships, project management, and client relations. My experience in both Chinese and Western markets allows me to effectively support businesses aiming to expand globally. I am passionate about marketing and branding, with a strong background in media and communication that enhances my expertise.

Country

China

City

Shenzhen

Industry

Telecommunications

Skill

Sales and Marketing, Business Development, Corporate Branding, Project Management, Communication, Customer Relationship Management (CRM), Digital Strategy, Marketing Plan Creation, Analytical Skills, KOL Development, Public Relations

Experience

Marketing Department Specialist

TP-Link

2024-10 - Present · 2 yrs

Marketing And Public Relations

TOPDON

2024-4 - 2024-10 · 7 mos

Shenzhen, Guangdong, China

· Brand Project Development and Promotion: Built the Top-Up brand project from the ground up, securing partnerships with 10+ organizations. Launched a roadside assistance initiative, including the procurement of emergency kits. Also led the development of the official website. · Brand Sponsorship Activities: Managed sponsorships with racing events, industry organizations, TV programs, and podcasts. Negotiated with 10 potential partners, securing 2 successful deals. · Media Advertisement: Secured a media partnership with a German magazine and managed a year-long exposure campaign with a Czech publication. · Exhibition Planning and Execution: Planned and executed exhibition events, coordinating influencer and media outreach to maximize impact, including Automechanika Frankfurt in Germany, SEMA and APPEX in the US.

Marketing Manager

Azoya

2023-5 - 2024-4 · 1 yr

· B2B Marketing: Led marketing for Azoya's cross-border e-commerce SaaS products, focusing on bilingual campaigns, EDMs, and online/offline events. · PR & Media Relations: Coordinated with global PR firms and media, strengthening brand presence in key international markets. · Social Media Operation: Managed global channels (LinkedIn, Twitter, YouTube), achieving a 38% email open rate and 4.2% click-through rate. · Website Optimization: Enhanced website content and SEO, improving key Google search rankings by 1.2 positions. · Event Planning: Executed marketing campaigns and international trade shows.

Product Manager

Huawei

2020-12 - 2021-12 · 1 yr 1 mo

· Business Development: Communicated with tripartite clients for data sharing and search engine advertisement. · User Experience Improvement: conducted market, user and competitor analysis, designed software functions, collected and analysed usage data and improved application functions.