Erin Kearney

I have successfully contributed to the launch and growth of LifeScan's OneTouch® brand products and digital platforms, which are trusted by more than 20 million people and their caregivers around the world. I have applied my skills in eCommerce optimization, CRM, promotions, partnerships, and sponsorships to increase brand awareness, customer engagement, and revenue. I have also collaborated with cross-functional teams and regional stakeholders to deliver innovative and customer-centric solutions that meet the needs and expectations of different markets. • Identified a need for an eCommerce Toolkit for North American Region. Developing Toolkit for cross functional teams to implement in 2024. • Interim Sr. eCommerce Marketing Manager during resource gap. Led Amazon marketing & advertising plan for Q4 2022 and Q1 2023. • Developed & implemented promotional program for the OneTouch® eShop; included CRM, organic social, website content creation/execution, receiving alignment & approvals from cross-functional departments, and analytics. Followed progress & quickly analyzed performance, upon completion of each promotion, to identify any changes and pivots needed to remaining promotions. First 5-months of program increased revenue to 25% over 2022 goal. • Lead of the OneTouch eShop promotional CRM program. • Lead US CRM concept and creative development for US direct-to-consumer digital communications. • Launched media campaigns on major retailers’ eCommerce sites; Walgreens, CVS, Kroger, as well as led test & learn programs on Instacart & Criteo. • Proficient in JIRA, Veeva Vaults Promomats System, Figma, Yotpo, SmartScout.

• US marketing lead of content development for launch & optimization of OneTouch® eShop, LifeScan’s first owned E-commerce site, which provides direct-to-consumer (DTC) offerings of OneTouch® testing supplies & subscription bundles with partners Fitbit, Noom, Welldoc, Cecelia Health; produced $80K in revenue & gained almost 400K new & repeat customers, in first 5 months. • Collaborative member of global cross-functional launch & product management teams. • Lead for US customer relationship management (CRM) development, partnering with the Global Digital Marketing & Communications team to plan & execute a successful consumer communication journey.

• Quickly established self as product expert for OneTouch® digital products and apps. • Launched & led content creation and regulatory/legal approval for OneTouch Reveal® Plus app microsite; included targeted sections for employers, payers, & consumers. • Lead for regulatory, legal, and medical approvals for employer, payer, and consumer materials. • Spearheaded development of a head-to-head comparison chart between OneTouch® brand & their lead competitor by working collaboratively with Sales team, head of legal, regulatory, & global medical affairs. • Efficiently worked with cross-functional teams & agency partners to create materials addressing COVID-19 effects on those living with diabetes, & how OneTouch® brand products can assist in daily management & lifestyle changes.

Formerly Catapult Marketing

Lead for national retail programs for Peroni Nastro Azzurro and Crispin Cider Company (2013 was also lead on Killian's and Pilsner Urquell). Worked with internal cross-functional teams to develop on-brand strategic programs.

Overview: Led the Pepsi & Frito-Lay national large scale programs with digital and mobile promotional components. Served as the primary liaison between agency staff, client marketing teams, and outsourced vendors.

Overview: Managed Coors Light and Miller Lite national large scale promotions. Built relationships and managed the daily work flow of concurrent projects to ensure deliverables were completed on time, on budget, and on strategy.

Assisted Account Executives, Supervisors, and Director of the Coors Light account teams. Managed legal approvals of retail elements for several programs and communicated feedback to team members. Successfully managed the Coors Light Live retail program through internal and Coors process.

Overview: First point of contact for students and parents for financial aid guidance. Professionally handled confidential material on a daily basis. Processed all forms in accordance with State/Federal regulations and the school's policies and procedures. Recognized for ability to deliver excellent customer service in a high volume setting. (Enrolled in part-time MBA program during full-time position)

Overview: Worked with sales and production teams to ensure all marketing materials, from the website to instruction manuals, represented the brand of the company. Helped oversee the redesign of the company's website and led the year long web development process resulting in the creation of an e-commerce site. Successfully planned and organized the 3rd biennial International Sales Meeting (3-day meeting for the company's 24 distributing companies)