Erin Voth

As Director of Integrated Planning at Mosaic, I oversee the planning and development of integrated programs across North America in collaboration with Creative, Strategy, clients and client agency partners. Within my role, I leverage over 13 years experience to build programs that measurably impact a clients business and demonstrate investment efficiency. In addition, I oversee direct reports as they manage and execute programs within the areas of public relations, social media, influencer, paid media and CRM.

• Responsible for spearheading the integrated strategy (digital, social & PR) development for new business pitches across a wide range of industries, including consumer and finance. • Digital account lead for multiple clients, including NFL Canada, Xbox Canada and the Food & Consumer Products of Canada, with experience providing communications and social strategies (including media relations), and executing paid media campaigns.

• Responsible for the management of all public relations activities for Canadian Tire’s Automotive and Corporate Communications divisions, including providing counsel to the internal social media team. • Led the development and execution of media materials and strategic pitches for Canadian Tire’s successful Ice Truck campaign and We All Play For Canada program. • Managed the creation of Canadian Tire Corporations 2014 Sochi Winter Olympics issues playbook and crisis communications strategy for traditional and social media. • Provided recommendations to senior members of the Canadian Tire Executive team surrounding speaking opportunities, overseeing the process from initial proposal through to the delivery of the presentation. • Implemented a successful influencer and social media program for new client Airbnb, including the execution of a Holiday Influencer event.

• Developed, distributed and executed strategic media pitches and press releases for multiple clients, including Ford Motor Company, Hankook Tire, and Home Hardware. • Secured and monitored media interviews for senior level executives at Ford Motor Company and Hankook Tire, surrounding important events such as the Canadian International Autoshow and the CAW labour negotiations processes. • Crafted key messaging and led message training sessions in advance of media interviews to ensure consistent, accurate responses. • Responsible for the organization and execution of media events and national media tours for Hankook Tire and Ford Motor Company.

• Responsible for daily media monitoring, ensuring all articles pertaining to the organization, its affiliates and related projects are brought to the attention of the CEO and Executive team, with necessary steps being taken to address pertinent issues. • Management of the agency’s internal communication system. • Acted as Ottawa liaison during the annual Symposium, held this year in Vancouver. • Implemented a year in review system, organizing all media mentions of the organization from 2010 into a reviewable system to track sources and popular topics.

Contract position - previously employed on a contract basis between 2005-2009 • Represent clients of CarNews Media at various press events and new product release events, both internationally and domestically. • Coordinated media coverage for various clients at the 2005, 2008 & 2009 New York International Auto Shows, developing management skills while leading a team of employees. • Acted as team liaison during the three-day media event, networking with automotive manufacturers and a range of media outlets. • Have written and contributed several articles covering new vehicle launches and events, published on Yahoo! Autos.ca.