erik farmer

* Mentor and lead strategy executive for the Strategic Account team. * Dotted line oversight of District Sales team made up of both direct employees and rep agencies. * Lead corporate liaison for all channel development activities at #2 customer with a focus on contractual National Accounts. * Created and implemented Corporate Rebate Programs for large National Accounts like Procter & Gamble, US Gypsum, FMC, Coca Cola, and Pepsi Group. * Lead role in developing strategy to effectively grow sales with high-profile OEM accounts in key industries of Mining and Construction Equipment, Agriculture, and Food and Beverage including: Bucyrus/Caterpillar, Astec Underground, Case New Holland, Terex, Unverferth, and more.

* Responsible for all business development activities in the second highest grossing territory for one of the largest fluid power distributors in the US. * Prospected, qualified, and strategically sold to Original Equipment Manufacturers within territory. * Exceeded sales projections by at least 10 percent for three straight years. * Accountable for over 2,200 accounts with gross revenue of $2.5 million. * Worked closely with engineering team of largest OEM in assigned territory to develop component kit program, which increased sales to customer by 50%. * Created a part-time telemarketing initiative that produced a 35% increased order rate on quote requests.

* Participated in the start-up and launch of company. * Guided company from start-up status to over $4 million in gross annual sales in its first two years. * Managed phone and in-person interface with customers that led to increased customer base. * Developed and administered a corporate purchase program that established over 40 new customer accounts. * Responsible for hiring, training, mentoring, supervising, and evaluating a sales staff of 15 people.

* Formulated and implemented complete overhaul of strategy in Mexico, Chile, and Peru. * Under-performing distributor partners identified and terminated. * Extensive review of all possible Latin America channel partners conducted, target partners qualified and solicited, and new distributor agreements drafted, signed, and implemented. * Internal policies/procedures/capabilities reviewed and changed to ensure most efficient service to Latin American markets, especially with regard to shipping/packaging.

* Lead role in managing the Intermountain, Pacific Northwest, and Northern Mexico Region for OEM, Distributor, and End User Direct channels. * Pioneered an extended 3-month long training period at HQ which became the template for all senior-level new hires. * Achieved 12% Growth in first full year, leading all territories in the West US. * Spearheaded Market penetration into Mexico, with an emphasis on border city manufacturing facilities. Lived in Mexico for 7 months as part of strategy. * Responsible for developing and executing an aggressive End User Direct initiative for key accounts. Managed conflict with distribution that arose from this new approach.