Erika Sinner

Ensuring our mission that every child gets a cape and realizes their superpower.

Launched Directorie as a fully scalable integrated marketing organization affording greater opportunity to support commercial life science pharmaceutical marketing. Directorie is Director level thinking on any commercial life science pharmaceutical brand i.e. marketing, peer to peer, patient initiatives etc. Expert team or team member working at maximum efficiency by having a full team behind the scenes ensuring timelines are met and drawing upon experiences across clients. If there is a need we do not provide, we serve as a directory based on personal experience or we can search, vet and identify the best partner through an objective process that provides data, rationale, and documentation. "Not an extension of your team. We're ON your team." Areas of expertise include: • KOL Development, Speaker Bureau Creation and Management • Marketing & Branding/A&P • Launch Leadership and Optimization • Advisory Board/Focus Group Planning and Execution • Patient/Consumer Engagement Initiatives • Market Research • Budget Management • Sales Force Execution • Commercial & Regulatory Compliance • New Product Planning (clinical stages)

Author of "PETS ARE FAMILY - It's as simple as that."

Successfully built and launched condition and brand, with an early experience PI launch component, while building a branded specialty commercial organization (ie policies, procedures, CSO etc).

Served as Director HCP Marketer within 3 organizations during individual consulting with 2 being in product launch phase. More than thirteen years of pharmaceutical product launch, marketing, and management experience targeting decision makers and consumers directly and through non-personal initiatives. Proven turnaround and growth expert, through leadership and developing focused strategies. Expertise in inspiring teams around the mission, developing growth companies, and turning around under-performing businesses. Successful background in pre-launch and in line products within retail, specialty, and hospital. Category experience includes: Orphan drug status maternal health with HUB, retail pharmacy women’s health, surgical, Emergency Department, and Neurology with HUB. Strong experience in supporting development across: Marketing, Sales, Compliance, R&D, Manufacturing, Finance, Clinical, and Operations. Areas of expertise include: • KOL Development, Speaker Bureau Creation and Management • Marketing & Branding/A&P • Launch Leadership and Optimization • Advisory Board/Focus Group Planning and Execution • Patient/Consumer Engagement Initiatives • Market Research • Budget Management • Sales Force Execution • Commercial & Regulatory Compliance • New Product Planning (clinical stages) • Advocacy, Legislative & Regulatory Initiatives

Additional responsibility as part of acquisition integration team for peer to peer folding in 3 new organizations into Mallinckrodt processes, procedures, and establishing new overall approach in partnership with Corporate Procurement.

Additional responsibilities from commercial marketing: Served as Interim Training Manager, Professional Development September 2012 - August 2014 -Onboarding full Sales Training for Women's Health portfolio (Clindesse, Gynazole-1, Evamist) and Maternal Health Division anchored by Makena.