Erika Salum

Source, evaluate and negotiate Land Acquisition opportunities in the South Bay Area with a total acquisition to date of more than 1,000 lots in various cities from Milpitas to Gilroy. Negotiate the land purchase agreement, complete due diligence and prepare a business plan to underwrite and obtain approval of land purchases from the company’s Asset Committee. Participate in the formulation of the Division’s business plan and support its execution. Identify and assess land acquisition risk and recommend risk management strategies including measures to mitigate any potential entitlement, legal and environmental risk. Lead a team of consultants to obtain the required residential entitlements of high density communities in the South Bay.

Entitlement and Land Acquisition. Negotiate and develop all entitlement documents to obtain final approvals for master planned developments in the Bay Area. Responsibilities include developing business plans, completing due diligence, hiring and managing design team, overseeing design, creating and managing schedules and budgets, leading community outreach efforts, and acting as liaison between various agency officials and design team.

Obtained city approvals for one of the largest master planned community proposed in the City of Dublin with 1,100 multi-family homes. Secured DRE approvals. Assisted Land Acquisition Department in identifying and assessing new land opportunities by producing sophisticated land use and financial analyses.

Successfully managed day-to-day operations of a multi-family development company. Worked closely with architects to develop plans and specifications. Selected and engaged qualified subcontractors.

Successfully started a multi-million dollar residential construction company. In conjunction with architects, designed plans and specifications for high-end homes. Selected and procured materials. Maintained general ledger, prepared month-end and year-end financial reports, performed cost accounting, and secured short-term financing of projects.

Designed and implemented marketing strategies in conjunction with offices in Mexico, Chile, and Argentina to increase market share of a successful car dealership software company.

Managed $100,000 marketing budget to create new corporate image. Worked closely with advertising agency to select media, produce TV commercials, press releases, and mount trade shows exhibitions.

Managed day to day operations of one of the top restaurants in the Houston Area.