Erika Petrosyan

•Individually instructed weekly Nielsen Analytics courses to undergraduate business and MBA students •Educated students on key functions, including how data is collected and analyzed, data sources and channel coverage, performance measurements, distribution, promotion and pricing

•Conceptualized and executed product innovation launch creatives for social & digital platforms •Revamped retailer’s online website and coordinated digital programs to help establish online presence of the brand •Renovated product packaging for better shelf visibility to influence consumer’s decision-making •Monitored in-store merchandising to ensure on-time execution, brand visibility and performance •Managed sodastream.ca (e-commerce) including improving user experience and product updates

•Reported and analyzed sales and brand profitability using databases such as Nielsen Analytics, Capris (SAP) and Feature Vision •Developed financial analysis of Trade Channel Discounts and Promotions and presented recommendations to upper management to maximize profitability •Created Nielsen based category development PowerPoint slides that analyzed market share and forecasted industry trends for the semi-annual Account Review Workshops •Developed category development profitability reports and customer POS tracking reports •Initiated and managed the corporate SharePoint site to strengthen communication and eliminate discrepancies