Erika Silveira

Analista de Marketing Jr @ Sólides

About

Marketing professional with experience in CRM, customer retention, content strategy, and strategic planning. Holding a degree in Advertising and currently pursuing a degree in Psychology, I combine data analysis and consumer behavior insights to create strategies that strengthen relationships between brands and their audiences.Currently, I work at Sólides, developing strategic communications and customer engagement journeys across multiple channels. Throughout my career, I have also contributed to projects for brands such as Coca-Cola and Supercell, transforming insights into content strategies, campaigns, and business opportunities.I am particularly interested in consumer behavior, relationship marketing, and data-driven communication, always focused on creating meaningful experiences and generating business impact.

Country

City

Brazil

Industry

Computer Software

Skill

Pesquisa, IA Prompting, Inteligência artificial, Copywriting, Experiência do cliente, Consultoria em marketing estratégico, Estratégia de marca, Gestão de relacionamento com o cliente (CRM), HubSpot, Kanban, WordPress, SenseData, Zendesk, Pesquisa de mercado, Economia de criadores, Suporte para Help Desk, Raciocínio lógico, Tendências emergentes, Moda de varejo, Briefs criativos

Experience

Analista de Marketing Jr

Sólides

2025-12 - Present · 10 mos

- Planejamento e criação de artigos e materiais voltados à capacitação, fidelização e retenção de clientes; - Organização, manutenção e melhoria contínua da base de conhecimento, com acompanhamento de indicadores de uso; - Execução de testes A/B em campanhas de CRM para melhoria contínua da performance de comunicações; - Atuação integrada com as áreas de Customer Success, Marketing de Produto e Lifecycle para aprimorar a experiência do usuário; - Planejamento e suporte em eventos (Passa lá no RH) e webinares.

Freelancer Illustrator

@erarichh

2014 - Present · 12 yrs

- Pop/geek related illustrations; - I have experience with album cover illustrations in Spotify guidelines, illustration of authorial characters and mascots, fanarts, real people, etc.

Creative/Data Strategist

Winnin

2023-7 - 2025-4 · 1 yr 10 mos

Estratégia & planejamento, criação de materiais preditivos, análise de cultura Criação de queries e dashboards para materiais Clientes e projetos: Supercell, Mercado Livre, Nubank, Coca-Cola, Meta, AbInBev, Omelete, Estácio, Danone

Creative Strategist Intern

Winnin

2022-8 - 2023-7 · 1 yr

- Creative strategy for brands; - Data analysis focused on online content consumption, considering the audience's interests; - Insights mapping on content opportunities, territories, key occasions and categories.; - Reports about cultural tensions, hot topics, formats and trending creators on social media; - Creation of reports and pop-up designs Clients: ABInBev, Coca-Cola, Fanta, Publicis, Kondzilla, Leo Burnett, etc.

Marketing Intern

Banco Semear

2021-1 - 2021-5 · 5 mos

Belo Horizonte, Minas Gerais, Brazil

- Monitoring of social networks; - Preparation of monthly briefings for social media with the advertising agency; - Creation of marketing campaigns, - Interaction and negotiation with partners; - Budget and production of graphic pieces; - Monitoring of event planning.

Social Media

Studio Sol

2019-8 - 2020-6 · 11 mos

Belo Horizonte, Minas Gerais, Brazil

- Monthly growth data analysis and social media monitouring; - Creation of content cronograms for Instagram, Facebook, YouTube, Twitter and Pinterest; - Interaction and negociation with possible partners; - Script creation for IGTV and another videos