Erika Chaves Geralds

- Research and identify upcoming trends on social platforms, competitor sites, top retailers and trade shows for new product opportunities - Analyze sales data to determine new trends and gaps in the market for potential new category opportunities - Execute a strategic plan for new development and manage items through their full life cycle - Ensure items are successfully developed by maintaining cross-functional relationships with vendors, purchasing, compliance, marketing and production teams - Negotiate pricing with vendors to confirm the best pricing to market - Assist and support marketing with social media posts, photography and seasonal photoshoots

- Analyze sales and execute next step actions to enhance profitability - Cross-Functional Relationships with Vendors, Merchandising Team, Managers, Accounting and Supply Chain to ensure all product arrives and is successfully merchandised on the floor - Negotiate pricing with Vendors to achieve the best margin for the business - Research new and current trends in the market and reach out to Vendors for product information - Resolve product issues and communicate with managers when issues have been resolved

- Tracked orders and ensured all product arrived on time - Collected samples and reviewed new product with the buyers - Updated cost discrepancies - Managed and trained new employees in the department

- Obtained exceptional customer service skills for all consumers and ensured they had the best shopping experience with the company - Opened and closed the registers to confirm financials were accurate - Successfully opened the new branch of Tobey Grey and promoted the new location through social media and word of mouth

- Demonstrated exceptional customer service skills - Created a positive, enthusiastic and sales driven team - Supervised stylists by ensuring their responsibilities and duties were met - Communicated with clientele when new merchandise, sale promotions, or events occurred - Met personal and store selling goals - Opened and closed the store to ensure financial records were accurate

- Expressed knowledge of premium denim with customers, associates, and representatives - Provided insight on current fashion trends as well as future trends to associates and customers - Supervised and trained new employees on their responsibilities and duties - Merchandised the window fronts and store displays - Connected and communicated with customers through social networking

- Provided leadership to store owners in all aspects of running the business - Managed employees by ensuring their duties were successfully completed - Placed weekly orders on product to make sure items were fully stocked - Merchandised store window fronts and new product to help promote the business

Fashion Merchandising and Design Minor: Art