Eric Thain

Oversee strategic investments in high potential companies and assets that align with our values and goals. Lead consulting services (Aurora) to the businesses focussing on revenue strategies, customer acquisition and growth strategies to achieve high impact results, operational effectiveness and empower our portfolio to achieve their full potential. Lead the company’s ambitious growth aims, strategically focused on driving innovation and growth across various sectors, from technology, media to sport. Founder & Chair of the AI Society of Hong Kong.

The Intelligence Hub: Directing a high-level community focused on the intersection of AI ethics, data privacy, and digital sovereignty within the APAC landscape. Strategic Curation: Overseeing the aggregation of AI governance insights for a private network of 10,000+ industry leaders and practitioners. The Trust Mandate: Facilitating dialogue between legal frameworks (LLB-led) and emerging technology to help businesses navigate the "Trust Gap" in the age of generative AI.

Led the company’s ambitious and highly successful brand transformation, which suffered a reputation crisis and COVID. Delivered biggest margin lead in competitive set with transformation of HK Express’ focus on Customer Experience by strong structures and data -driven insights. • Led company rebrand of brand pillar architecture (incl. brand manifesto, purpose, tagline, logo, livery, uniform) to future-proof the company • HKD400M profit (first time after Cathay acquisition), with architecting customer acquisition models that included business intelligence tools, MarTech maximization, targeted conversion optimization, in-depth customer / market segmentation to optimize ROI • #1 brand awareness ranking across HK and GBA markets (i.e. most well-known, considered and used) for Low Cost Carriers • Record customer acquisition, including 98% load factor in summer 2023 season & multiple monthly passenger / revenue records by effective market expansion strategies • 6% industry-best APP conversions; increased 30% web conversions by high impact digital channel transformation • 300% GBA segment expansion (1/4 from 1/5) via strategic data driven customer centric initiatives incl. identifying relevant content & channels • 100% turnaround to +11 points in customer Net Promoter Score (NPS) through building Voice of Customer program and data driven focus with stakeholders

• 80%+ growth in revenue quality • 500% increase in social sentiments • Led brand-refresh campaign that delivered across-the-board improvements in brand attribution, index, sentiments, and social engagements. ✅ Winner, HK Brand Improver, 2019 ✅ Top 10 Buzz and Reputation Improver ✅ Marketing Excellence Award ✅ Top Brand, HK Awards ✅ Digital Ad Conversions up 14%

Global strategic digital marketing consultancy with a focus on omnichannel marketing and social solutions. Spearheaded high impact corporate strategy including tech innovation & digital transformation for clients. • Delivered 40% increase in client acquisition and 95% retention rates in customer success model transformation through innovation-enabled process creation • Key C-level advisory partner to navigate complex business dynamics with innovative digital solutions

Start-up B2B specializing in artificial intelligence on data mining with cognitive computing systems. • 50% growth in client acquisition in engineering of go-to-market product development and growth • Secured two rounds of seed funding, drove publicity, and secured Board membership

Entrusted & promoted into 3 senior positions in Red Bull’s fastest growing region. • +25% revenue and record market share in the successful launch of Red Bull in China by orchestrating data-driven marketing outreach and effective brand building • 50% increase in online sales and market share by spearheading the successful expansion of Red Bull's e-commerce presence in China • 95% brand awareness score resulting in increased brand loyalty, via leading the conceptualization and execution of impactful digital marketing campaigns • 70% boost in user engagement, organic reach and brand advocacy through instruction of cutting-edge customer acquisition techniques such as personalized content, interactive experiences, and gamification, to create memorable and shareable brand experiences

• 70%+ combined market share achieved in Red Bull's market penetration efforts in Malaysia, Hong Kong, and Macau, resulting in dominant market position across all 3 regions, surpassing competitors and solidifying Red Bull's position as the leading energy drink brand in these markets • 80% increase in brand awareness within a span of 6 months in highly successful brand awareness campaigns • 300% increase in online sales; 150% growth in social media followers through a strong digital presence campaign by spearheading Red Bull's digital transformation in Malaysia

• 25% increase in brand awareness; 15% growth in market penetration across the APAC region within 1 year via development and execution of a comprehensive regional communications strategy • 100% turnaround rejuvenation of Hong Kong market, which suffered a major crisis that crippled the business in 2009, effectively managing and mitigating potential issues, and protecting Red Bull's reputation, brand integrity, consumer trust • 30% increase in brand affinity; 15% uplift in brand perception as a socially responsible brand in the APAC region through the Red Bull Gives Wings program. The program directly impacted over 10,000 individuals through community initiatives and environmental sustainability projects • 40% increase in brand perception as an industry leader in the sports and entertainment industry, through spearheading partnerships with renowned athletes, teams, and cultural events

Oversaw Brand & Customer portfolio with 100 staff across Beijing, Shanghai, Guangzhou offices. • 25% increase in annual revenue; 40% expansion of firm’s client portfolio growth within three years to expand Weber Shandwick's leadership market presence in China • 95% client retention rate, client referrals through leading outstanding client service and satisfaction