Eric Salcido

Served as the senior account director overseeing Apollo’s mortgage vertical, managing $2–3M in annual client budgets and acting as the primary strategic partner for director-level contacts at marquee accounts including LendingTree, New American Funding, AAG, and Mutual of Omaha. - Worked across all Apollo divisions - web development, media, SMS/email, and data analytics - to ensure seamless execution of all mortgage initiatives. - Managed end-to-end client relationships for major mortgage brands, interfacing directly with client-side directors to align strategy, performance, and growth objectives - Drove campaign optimization to a granular level, analyzing performance by sub ID, referrer, state, credit score, and other mortgage-specific attributes in partnership with the data analytics team - Oversaw CPC, search, and social campaigns in collaboration with Apollo’s media team, leveraging direct platform familiarity to provide meaningful weekly performance insight - Coordinated with web development and programming teams to execute site initiatives and A/B testing strategies - Partnered with SMS and email teams to ensure cohesive, full-funnel campaign execution ∙ Expanded campaign scope beyond traditional data/lead sales into deeper conversion objectives, including driving application completions on client sites - Contributed to creative strategy by weighing in on messaging and copy for banner, search, and email campaigns - Maintained a focus on hitting a 40% gross profit margin target while identifying opportunities to grow client spend and deepen long-term partnerships

Oversaw publisher partnerships, providing training, troubleshooting, and strategic optimization to improve native advertising performance. Onboarded new publishers and delivered Quarterly Business Reviews to support retention and revenue growth. - Managed Native Advertising partnerships with premium publishers to support monetization strategy and campaign performance. - Guided onboarding and adoption initiatives to improve client alignment and revenue outcomes. - Exceeded 3% ROAS for premium publishers - Delivered reporting and optimization insights to support growth objectives. Contributed to 75% growth in overall annual publisher revenue - Maintained an 80%+ Client Retention Rate

Created and managed SEM campaigns for reseller partners across multiple verticals. Maintained strong reseller relationships, driving customer acquisition and retention. Collaborated with partners on social media and email marketing initiatives. Trained and mentored new account managers. - Worked closely with leadership to improve internal processes and product offerings. - Managed reseller and partner portfolios across multiple verticals, supporting acquisition, retention, and account expansion. - Executed campaign planning and performance reporting aligned with client business goals. - Strengthened partner relationships through consultative communication and strategic problem solving. - Mentored 15+ junior account managers to improve workflow coordination and delivery standards. - Partnered with leadership to streamline campaign distribution and workflow efficiency. - Trained sales teams on PPC strategy to support consultative selling and client acquisition

- Built and optimized SEM campaigns for reseller partners - Supported customer acquisition and retention initiatives - Trained new account managers and collaborated with leadership

- Acquire and maintain new accounts through disciplined cold- calling, online demonstrations and phone/email follow up. - Maintain and grow existing client base - Create custom marketing plans based on clients individual needs - Consistently top sales representative in the department - Lowest cancellation percentage in the department

- Create sales opportunities through disciplined cold calling , social networking, and email follow up. - Consistently top sales representative in the department - Create custom marketing plans based on clients individual needs - Large client list with consistent re-sell rate - Lowest cancellation percentage in the department

- Refined crucial skills in Client Retention - Applied problem solving skills to convert solutions into sales - Learned valuable techniques for public relations and working in groups - Highest Save Percentage in the department