Eric Muthee

I lead UNICEF’s global B2C fundraising, building strong partnerships with top brands to increase flexible income, boost UNICEF’s visibility, and help companies make a real social impact.

UNICEF operates in 190+ countries to deliver humanitarian and development aid for children. At UNICEF, I drive high value fundraising, with a strong focus on Sub-Saharan Africa, where I manage donor pipelines and advance major donor cultivation. My primary role is leading capacity-building programs for fundraisers worldwide. I lead initiatives like the High-Value Global Leadership Academy, a yearlong training for major gift and corporate fundraisers now supporting 50+ professionals, and continue to expand the Major Gift Mentorship Programme across 15 countries through digital innovation. I serve as the global focal point for philanthropy in emergency fundraising, ensuring UNICEF is positioned as the partner of choice during sudden-onset crises and that underfunded emergencies are presented in ways that counter donor fatigue. In parallel, I am supporting the 2025 International Council Symposium by driving high-value philanthropic engagement and securing African representation. UNICEF International Council is unique offer that brings philanthropists into a community of like-minded peers committed to improving the lives of every child.

UNHCR protects refugees and displaced communities worldwide. I led corporate, foundation, and HNWI fundraising strategy across Sub-Saharan Africa, building donor pipelines, managing income forecasts, and negotiating high-value partnerships. I managed senior fundraising managers in Kenya, Nigeria, Ghana, and South Africa, leading a team of nine fundraisers to deliver regional targets. Within three months, I successfully negotiated a Ukraine emergency appeal gift, elevating the initial pledge from €250K to €1M, secured $600K+ in cash and in-kind donations from African corporates, and mobilized $200K from a former refugee philanthropist to fund a school project in South Sudan. I also launched UNHCR’s annual World Refugee Day charity golf tournament in Kenya, raising $70K+ annually and positioning it as a flagship donor engagement event.

Booking.com is the world largest online travel and accommodation services. I managed commercial teams across 16 African countries, driving sales growth, optimising operations, and strengthening partner relationships. Managed 5 account managers and 2 account executives, I advanced talent development and implemented data-driven market strategies. I increased net transaction revenue by 110% in 2019, delivered double-digit growth in booked room nights through mobile sales campaigns, and enhanced brand competitiveness by hosting targeted workshops for priority markets.

Qatar Airways is one of the world’s leading airlines. I managed $10M in annual revenue through private jet sales, cultivating relationships with HNWIs, royal families, and corporate clients across the Middle East and Africa. By expanding my broker portfolio and maximizing yield, I grew revenues from $850K to $1.5M in one month and generated $350K in additional revenue from underutilized aircraft segments.

Etihad Airways is the UAE’s national airline. I managed corporate and travel management company (TMC) accounts across East Africa, consistently exceeding targets and delivering 135% above sales goals in 2016. Negotiated tailored incentive agreements and using MIDT data to identify opportunities, I successfully switched high-value business from competitor airlines, achieving a 70% increase in premium-class revenue. I represented Etihad at high-level embassy functions and exclusive sponsored events attended by HNWIs, raising brand visibility and shifting loyalty from top-tier Middle Eastern carriers.

Air Uganda was a regional airline serving East and Central Africa. I doubled as Sales Manager Kenya and Airport Manager for the Mombasa station, leading a team of three colleagues while driving corporate revenue growth and overseeing station operations. I grew direct corporate revenue by 150% by reactivating 50+ churned accounts and securing 35+ new corporate clients, including the airline’s top corporate account, which contributed 20% of total corporate business. I also mentored new sales representatives across Rwanda, Tanzania, Burundi, and Uganda on account management, pipeline development, and business forecasting, strengthening regional sales capability and long-term growth.

Fly540 was a regional African low-cost carrier. I supported brand development and sales through marketing campaigns, local-language promotions, and strategic partnerships. I co-led the “One Africa” campaign with Airtel and Serena Hotels, driving regional brand visibility, and boosted passenger revenue through tailored promotions for traders and diaspora communities.