Eric Ling
Demand Growth Lead @ Uber
About
Specializing in re-engineering brands with a growth mindset. Experience in driving millennial targets via product innovation, digital strategy, KOLs and creative campaigns. Extensive Knowledge in beauty industry across different categories across APAC market with a special focus on North Asia. Passion for brands and customers, positive, outcome-drive and dare to drive changes.
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Hong Kong SAR
Computer Software
Go-to-Market Strategy, Brand Marketing, Market Planning, Market Research, Brand Management, FMCG, International Marketing, Consumer Products, Cosmetics, Marketing Strategy, Marketing Management, Hair Care, Market Analysis, Product Launch, Digital Marketing, Business Strategy, Management, Marketing, Strategy, Product Management
Experience
Demand Growth Lead
Uber
Hong Kong SAR
Head of Marketing
foodpanda
Hong Kong SAR
Associate Marketing Director
Nestlé
Beijing, China
Business Development Manager
Nestlé
Beijing, China
Marketing Manager - Lip & Haircare
The Mentholatum Company
Guangzhou, Guangdong, China
Led China digital transformation and millennials penetration strategy with social media penetration and brands partnership. Developed rebranding for Mentholatum Lips and 50 Megumi (a Japanese anti-hairloss brand). Drove E-commerce migration in traditional e-com, social e-com and various O2O platforms.
Asia Senior Product Manager - Make Up For Ever
LVMH
Hong Kong
In-charge upstream marketing for APAC innovations. Develop APAC short and long term product strategy with APAC insight development. Lead go-to-market strategy development for 7 key markets (China, Hong Kong, Taiwan, Korea, Japan, Travel Retail and South East Asia). Drove APAC as the No.1 region within the company.
Asia Pacific Product Manager
Groupe Clarins
Hong Kong SAR
Drove go-to-market strategy transformation from traditional media focus to digital and social media focus for Asia. Led Asian-specific product catalog (e.g. Whitening; Facial Slimming, etc.) in 9 APAC countries (China, Hong Kong, Taiwan, Korea, Japan, Singapore, Malaysia, Travel Retail). Developed APAC 3rd business pillar.
Brand Manager - Physiogel
GSK
Hong Kong SAR
Led Physiogel global brand repositioning from eczema solution to derma-skincare for sensitive skin. Drove business model transformation from ethical (doctor) channels only to mass market (personal care). Set up PR function and led agency development in both creative and media. Turnaround business and drove market leadership within 3 years.
Product Manager - Physiogel
GSK
Hong Kong SAR
Assistant Product Manager - Physiogel
GSK
Hong Kong SAR
Assistant Product Manager - L'Oreal Paris
L'Oréal
Launched L’Oréal Haircare in Hong Kong. Drive media strategy.
Associate Product Manager – L’Oréal Professionnel
L'Oréal
Business model transformation from B2B to B2C by launching consumer media and PR to drive launch L’Oréal centenary project—INOA.
Management Trainee - Matrix
L'Oréal
Hong Kong SAR
Sales team transformation. Re-launched hair color for mass salon penetration.
Education
HKUST Business School
Economics
Eric Ling's Contact Information
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