eric le yavanc

emea product marketing specialist

About

Senior Marketing & Communication Manager, 43, Expert in Automotive, Technology & Innovation. Former journalist, Chief-Editor for more than ten years, for both print and online top tier publications. Strategy, planning ,messaging for Automotive & IT brands like : Garmin, Western Digital, V-Traffic, Kaspersky Lab, Segula Technologies. Product, Corporate and Consumer Communication, Media Training, Digital Strategy.

Country

france

City

paris

Industry

automotive

Skill

mobile devices, public relations, new media, press relations, mobile technology, journalism, relations publiques, journalisme, writing, appareils mobiles, social media, applications mobiles, business development, management, blog, marketing digital, publishing, mobile applications, technologie mobile, automotive, editorial, blogging, editing, digital media, strategic communications, mobile internet, communication marketing, marketing, marketing communications, digital marketing

Experience

emea product marketing specialist

ateq tpms tools

2018-5 - Present · 8 yrs 5 mos

manager and founder

united campers

2016-9 - 2018-4 · 1 yr 8 mos

Design, Manufacture and Restoration for Volkswagen Vintage Campervans Interiors. Build to specs furniture, wiring harness, Gaz and water networks. Many implementations and several vehicle awarded.

editor in chief - businessmobile.fr

cbs interactive

2005-3 - 2009-3 · 4 yrs 1 mo

* Launch & Editorial Development of the BusinessMobile brand in France * 1st french website dedicated to the professional usages of mobile technologies * Audience Dev.: 3 M pages - 600 K unique users / monthly * Project Manager of a mobile software download section of mobile applications * Platforms covered: BlackBerry, iPhone, Symbian, Windows Mobile, Android, Palm * 8000 software, 400 compatible smartphones, 37 brands, Intuitive help * Creation and launch of BusinessTraveler.fr : all the information for connected travelers * Project Manager of a mobile website, including news, products reviews, shopping engine

consultant and product specialist

sonamix wavessystem

1997-9 - 1999-12 · 2 yrs 4 mos

* ▪ Advice, sales and installation of electronics instruments and software for professionals * ▪ Business Development, Import of new brands in France * ▪ Expert in high-end audio and digital settings for Mac & PCs. (ProTools, Logic)

manager and founder

midi store

1995-5 - 1997-8 · 2 yrs 4 mos

* ▪ Creation of the first retail store specialised in electronic music computing in Burgundy * ▪ Advice and Sales to prosumers and consumers * ▪ Setting up of home studios tailored to customer needs, courses

manager and founder

elypse rp

2009-4 - 2011-3 · 2 yrs

* Creation and business development * Managing press relations for the annual conference The Mobile 2.0 * Council to SME sector and mobility software editors for smartphones

editor in chief - techmobile and solutions gps

posse press

2000-1 - 2005-3 · 5 yrs 3 mos

* ▪ Relaunch: Palmtops / Techmobile, first magazine dedicated to all the mobile devices * Audience Dev. Techmobile / Palmtops (1st in its category, source : OJD) * Management of a Team of 15 people - Monthly issue : 30.000 copies * ▪ Creation / launch: Solutions GPS, first magazine dedicated to onboard electronics * Bimonthly issue : 30.000 copies

senior public relations manager

hotwire pr

2011-1 - 2016-8 · 5 yrs 8 mos

Account Manager for respected IT brand including : Garmin, Western Digital, Kaspersky Lab, Jabra, V-Traffic, Linkfluence, Lookout, ... Launch with success in France the following campaign : Garmin Forerunner and Vivofit, WD My Cloud and My Passport, Kaspersky Lab Digital Amnesia, Jabra Solemate, V-Traffic congestion annual study, Linkfluence Social TV, Lookout Mobile Security App, ... Creator of the App(y)Day event, 1st exhibition dedicated to mobile applications for smartphones and tablets.