Ericka Barreto
CEO & Creative Director @ Hartworks Floral
About
I spent years waiting for someone to take a chance on me. I knew I had leadership skills, a drive to succeed & the tenacity to truly empower a company or brand when I believed in it. I worked under countless leaders who saw me as more of a threat than an asset & that was most of my twenties. Fast forward to 2018 when a friend encouraged me to take my hobby (florals) and help her do a wedding at Green Acres Campus Point! I remember setting up the arch, a hexagon, with so many florals I certainly didn’t make any money, and getting a message from the rental company that it was the most beautiful florals they had ever seen grace their arch. It was the most fun & satisfying thing I had ever done! The next three years, I continued working full time while playing with my brand on the side, never truly knowing how I could turn it into a career! I built my own website, I managed all of my own accounting, I spent money on networking events & pop ups with pure enjoyment in this “side hustle”. Fast forward to 2020 when I was laid off from my full time job & had the time to truly pause and focus on what I really wanted to do with my life. This side hustle was fun & exhilarating, but not enough to dive into full time so I started looking at other opportunities. Do I open a brick and mortar? Do I look for a career in hospitality? Do I find someone in the floral industry & apprentice under them while collecting unemployment? Then one day I was connected with a fellow florist who went the “I bought a business” route and it changed the trajectory of my career. She helped me find Hartworks Floral. Frankie Hartwell started Hartworks floral back in 1986. It started as a silk floral business & soon turned into so much more. Servicing weddings & events all throughout San Diego & beyond - the history runs deep. In February of 2021 I officially took over the company which included a 1600 sq ft studio, a work van, floor to ceiling inventory and supplies, connections to industry professionals, clients & connections that would have taken years to build. Now? Hartworks floral has fully rebranded & grown more than I could ever have imagined. We are on over 25 venue lists throughout San Diego, being apart of NACE, Weddings of Distinction, Refined by Suher, Societe & more. We service close to 100 events annually & sales have continued to grow each year. What do we offer? Full service floral & event design, curated workshops & holiday decor. We are passionate about partnering with industry leaders to create unique and memorable designs. Thanks for listening! Xoxo Ericka
United States
San Diego
Events Services
New Business Development, Social Media Marketing, AutoCAD, SketchUp, 3D Studio Max, Interior Design, Photoshop, InDesign, Illustrator, Adobe Creative Suite, Microsoft Office, Graphic Design, Marketing, Social Media, Nonprofits, Space planning, Mac, Rendering, Entrepreneurship, Photography
Experience

CEO & Creative Director
San Diego, CA
I acquired the 34 year old wedding and event floral business & studio called Hartworks Floral, February 1, 2021 after a year of the pandemic Covid 19. I am excited to take on the clientele and connections the previous owner has built as I continue on her legacy over the next 34 years.

President
San Diego, California, United States
As President of our local NACE chapter, I lead our chapter through monthly meetings, aquiring new members, managing our chapter budget, connecting with local vendors for chapter meetings & partner with an executive board to make things happen in San Diego! I love knowing who's who in the business & how we can all support each other!

Vice President
San Diego, California, United States
As Vice President of our local nace chapter, I work with our chapter to schedule our annual programming, work hand in hand securing local venues, partner with local business to showcase our industry skills & most importantly am the Queen of Networking. I love knowing whos who in the business & how we can all support each other!

Owner
Anise Floristry
Greater San Diego Area
Anise Floristry is a full service wedding & event florist reaching Southern California and abroad. Specializing in weddings and holiday decor, we take your idea and execute with excellence. With years of creative floral experience and an innovative eye, we have created a company to service every floral need. Serving San Diego & beyond.

Project Manager
San Diego, California
During a time of transition, I have been asked to step up as project manager. This role has been deemed “interim” until a new leader is put into place who will review our department and determine the functionality. In this role I will work as project manager for our 4 services each Sunday. With over 400 volunteers and more than 600 children each week, I will work with a team of 7 to accomplish a well run and polished children’s ministry. On top of the above responsibilities i will work with a global team on strategic initiatives, create and manage a large working budget, as well as run events such as; baby dedications, volunteer appreciations, trainings and outreach events.

Administrative Assistant
Greater San Diego Area
As the administrative assistant i am responsible for overseeing the administrative function of the pastoral office, coordinating with the Associate Campus Pastor Administrative Team and acting as liaison between Youth and Kids ministries department and other Rock Departments in order to serve the Rock staff, pastors, church members and visitors. I report to our Associate Campus Pastor over Rock Youth and Rock Kids department. Some duties include: Project Management, strategic planning, event planning, travel coordinating. Coach and manage support staff. Creates and maintains department processes and procedures, SOP's, databases, train new staff on systems already in place. Assists in managing direct reports, running meetings in ACP's absence.

Rockpile Bookstore | Sales Associate
San Diego
The Rockpile bookstore is a large gift and book store within the Rock Church. There is a wide arrangement of Bibles, Christian media and apparel, as well as a large selection of gifts featuring name brands such as SLANT COLLECTIONS, Capri Blu candles, Rifle Paper Co, Studio Oh, Moleskin, Christian Art Gifts, Corkcicle, and so much more. Interior design - I work alongside the manager in developing and executing our purchasing process, designing the visual displays, and space planning. Administrative skills - I assist in receiving, tracking, and helping with the volunteer pipeline. Social Media - I generate, edit, publish and share daily content (images, video) that builds meaningful connections and encourages community members to take action

Design Assistant
Greater San Diego Area
Being tasked with assisting the lead designer in design updates for the current building, creating budgets, plans and designing of future campuses (one-two a year), assisting with design coordination of events including layouts, purchasing FF&E, hiring outside contractors and assisting with volunteer events with the largest being the continued updates of the SDPD break room projects (one-two a year). Assisting the lead designer in the office included, gathering vitals information, purchasing and tracking items, creating design libraries, managing sub contractors, etc.

Head Volleyball Coach
The Rock Academy
Greater San Diego Area
As the head volleyball coach i lead a team of 13 girls with daily practices and weekly games. With a large graduating class of 6 seniors we were able to make a new school record taking us into CIF. Overall it was an amazing season connecting with high schoolers, growing personalities, and developing as athletes.

Office Manager
San Diego
I was hired on in 2012 as a junior designer and assisted the lead designer in all projects. We met with clients, made purchases on the clients behalf, gathered and stored products for the client. I assisted with CAD drawings, presentation materials, invoicing and client communications. I soon transitioned into an office manager position as the company grew and was then in charge of accounts payable, receivable, purchasing, tracking, project management, and interns. Also working closely with the marketing aspect of our firm, including Pinterest, Twitter, Facebook, Interior Design Pro, Yelp, and more. I also joined the "boss-lady" at networking events like Network after Work, 6 Degrees mixers, Chic-Ceo mixers, ASID roundtable and various others.
Education

Interior Design
Lived in London, England for 5 months. Took Residential Design, Commercial Design, Autocad II, Project Management and Accounting. Gained valuable life lessons from living in a foreign country using a different monetary system, gaining all new relationships, learning how to use public transportation and different teaching styles from professors who grew up in several different parts of the world.
Ericka Barreto's Contact Information
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